London – Edelman, the world’s largest independently owned public relations firm, announced today the formation of Edelman Mobile, a new offering dedicated to building mobile-enhanced communications programmes on behalf of clients.
Building upon Edelman’s success creating and executing mobile initiatives for clients in the US and Europe, and its industry-leading work for mobile influencers such as Orange, dotmobi, and others, Edelman Mobile is a natural evolution of Edelman’s expertise in strategic communications and in extending those communications across emerging platforms.
“Today people want to interact with brands, products and companies on their own terms, and the mobile channel is ideally suited for such interaction,” says Richard Edelman, president and CEO of Edelman. “With Edelman Mobile, we believe there is an enormous and largely untapped opportunity to deliver high-impact mobile programmes not only to reach consumers, but to engage other stakeholders like employees, business-to-business customers, and health professionals, to communicate during a crisis or corporate transition, or even to advance a public affairs initiative.”
As part of its mobile offering, Edelman has commissioned two primary research vehicles:
- The first, a survey of corporate executives on five continents to measure the impact of mobile communications on businesses, which was conducted by The Economist Intelligence Unit (part of The Economist Group, publisher of The Economist)
- The second, a series of focus groups conducted by UK-based mobile pioneer Will Harris to better understand the mobile consumer and the rise of a new breed of “mobile super-user”
Both pieces of research explore gaps in the way mobile is currently being applied to business; misconceptions about measurement and the effectiveness of mobile; and an emerging group of mobile influencers with the power to make or break businesses. Edelman also became the first PR agency to acquire a global license from M:Metrics, the mobile industry’s most reliable source for data and usage insights.
“Our mission is to deliver best-in-class, mobile-enhanced programs that earn the right to be on a user’s handset,.” says Dan Cornell, deputy general manager and managing director, Edelman Mobile. “For us, that means investing in mobile expertise, staying ‘technology-agnostic,’ and identifying and working with the best mobile vendors in the industry.”
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For further information contact:
Jonathan Hargreaves, Managing Director, Technology
T: +44 (0)207 344 1200
jonathan.hargreaves@edelman.com