London – Edelman Corporate has won the brief to deliver a corporate reputation programme in the UK for Mitsubishi Electric Europe B.V., the wholly-owned subsidiary of the Fortune 500 Company Mitsubishi Electric. Edelman will report in to Mitsubishi Electric’s European headquarters, based in Uxbridge, and will offer support across the entire spectrum of the business. The account will be led by Pamela Fieldhouse, Managing Director of Edelman Corporate practice, and Nick Barron, Associate Director.
The appointment follows a competitive tender process, in which the company – whose products range from renewable energy technologies to big screen display systems – considered presentations from a number of agencies.
Hans-Joerg Hinkel, Strategic Planning Manager, Corporate Communications, for Mitsubishi Electric Europe, said: “Edelman demonstrated that they understood Mitsubishi Electric’s unique heritage and the role it can play in debates such as the future of sustainable manufacturing, renewable energy generation and innovation. We’re looking forward to working with the Edelman team on what promises to be an exciting programme of activity.”
Pamela Fieldhouse, Managing Director of Edelman’s Corporate Practice in the UK, said: “Mitsubishi Electric is a world-leading company, whose products touch almost every aspect of our daily lives. We’re delighted to be working with such an innovative and responsible company, helping it to engage with its stakeholders on the issues facing European industry today.”
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For further information contact:
Nick Barron
T: +44 (0)20 7344 1561
nick.barron@edelman.com
