Wednesday 01 April 2015

Edelman Names Global Vice Chairman, Appoints New Country Head for India

Pereira takes on global Edelman role; Holdheim joins Edelman India

Hong Kong – Edelman, the world’s largest independent public relations firm, announced today Roger C. B. Pereira’s appointment as Global Vice Chairman reporting to Richard Edelman, President and CEO of Edelman Worldwide.

In his new role, Pereira will serve as a voice of ‘BRIC’ and Emerging Markets Asia for the firm in Europe and North America. He will work closely with clients and Edelman consultants to ensure that the voice of Emerging Markets is being heard in global strategies and campaigns. .

“As we continue to work with and invest heavily in emerging markets, we believe it is important to have a strong representative voice for those markets in a global position within Edelman,” said Richard Edelman. “We want to not only be present in these markets, but also to be able to drive conversations around opportunities- to understand, advise and engage our clients on their presence in these areas.”

In addition to his Vice Chairman role, Pereira will also become Non-Executive Chairman for India, reporting to Alan VanderMolen, President of Edelman Asia Pacific. In this role, he will represent the firm in interactions with the Indian business community and serve as a senior advisor to Edelman India on macro business issues in the market. Both of Pereira’s new roles are effective from 1 July.

Robert Holdheim will take on the role of Country Head for India with effect 1 May 2009. As a veteran of Edelman Frankfurt and London and current Head of Edelman New York’s Corporate Communications Group, Holdheim will bring a truly global view to the Edelman’s business and clients in India

“With his experience in Europe and North America, as well as his practice experience in Corporate and Technology, Rob is the perfect person to lead our business in India through its next phase of growth,” said VanderMolen. “His appointment further underscores the firm’s confidence in emerging Asian markets broadly, and India specifically.”

Edelman established a presence in India October 2004. Holdheim will be based in New Delhi.


For information or to arrange an interview, please contact:
Phoebe Ho, Edelman Hong Kong
T: +852 2837 4756