London – Edelman today announced that BlueIce Communications, the specialist boutique property PR company, will join the agency on 1st March 2010. The move bolsters BlueIce’s offering to clients and international reach. Edelman already has a successful portfolio of property clients in the UK and a specialist real estate practice hubbed in the US. By joining forces, the agency will see the business grow into a thriving specialist practice area. Edelman’s property portfolio will include clients such as Chesterton Humberts, Douglas & Gordon, Property Vision and Fairview New Homes.
The UK practice will be led by Elizabeth Tagge, Property Director and former managing director of BlueIce, reporting into Jo Sheldon, Edelman’s Media Director. They will operate under the Edelman name from 1st March.
Jo Sheldon commented: “Combining the property expertise of the two firms with the international reach and depth of Edelman’s consumer and digital offering makes our property offering compelling. We can provide clients with the kind of comprehensive, multi-platform communications strategies needed to succeed in their increasingly complex sales environment. Clients who buy, sell, let, lease, design, develop or build property will benefit from the knowledge, experience, creativity and innovation available across the agency.”
Elizabethe Tagge added: “Joining one of the pre-eminent PR firms in the world is a brilliant opportunity for the BlueIce team and for our clients, many of whom will also benefit from Edelman’s worldwide network and strong consumer division. We are all very pleased to be making this move.”
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For further information, please contact:
Jo Sheldon, Media Director
T: +44 (0) 203 047 2180
Jo.sheldon@edelman.com