London – Stefan Stern, one of the Financial Times’s best known commentators, joins Edelman, the world’s largest independent PR agency, in the role of Director of Strategy. He will provide senior counsel to organisations across all industry sectors on strategic reputation management at the intersection of business, media and society. He will also be an active contributor to Edelman’s publications series and support the generation of content in his specialist field of management. He will start this new position in August, after many years writing for the FT.
Stern is the second senior journalist to join Edelman this year, after Richard Sambrook, former global head of news at the BBC, took up his position as Global Chief Content Officer earlier this month.
Robert Phillips, UK CEO, said: “Stefan brings not only first-class journalistic experience but also a genuine understanding of the business challenges faced by CEOs and those who counsel them. He has a critical eye for issues, having reported on business and management for nearly 20 years. Stefan understands first-hand the realities of the media context today – where traditional authority has collapsed and every company is a media company in its own right – and the implications for the way that business and brands operate in the wider stakeholder environment.”
Stefan Stern said: “I am really pleased to be joining Edelman at this fascinating time. Media industries and business are changing fast and this firm is determined to play an active and constructive part in this changing environment.”
Stefan Stern has been a journalist for 20 years, on a range of business titles. He worked on the BBC’s Money Programme in the 1990s, and later became features editor of Management Today magazine.
For the last four years he has been writing a weekly column on management for the Financial Times. He has won several awards for his work, most recently becoming journalist of the year in the Towers Watson 2010 awards.
Read Stefan’s latest blog . Follow Stefan Stern on twitter at @stefanstern.