Edelman today announces the promotion of Jackie Cooper to the role of Global Vice-Chairman, Brand Properties.
Cooper is currently UK Creative Director and Vice Chair of Edelman’s UK business and has been with Edelman since selling JCPR, the business she co-founded with Robert Phillips in 2004.
In this new role, Cooper will be responsible for developing new products, concepts and relationships that lie at the critical intersection of brand, content and partnerships. She has been one of the pioneers in the Transmedia space and the appointment formalizes this global drive for the firm.
She comments “This is not about production alone: this is about leveraging the top branded content knowledge in the world to aid our consultative advice, particularly as the competition is increasingly intense in this field. Add this to our ability to distribute, amplify and exploit content and this is a very exciting proposition for us and our clients. We must offer pioneering and trailblazing intelligence and delivery in brand communication & content – with the best roll call of specialists, the most informed expertise and the most credible profile”.
Commenting on the move, Richard Edelman said in his announcement to staff “I have known Jackie for nearly twenty years. The acquisition of JCPR in 2004 was a pivotal and catalyst moment for our firm in the UK market and it has been a privilege to work with Jackie over the past seven years. I know that, in this new role, Jackie will drive even greater success for us all. The zeitgeist of change demands that we continue to pioneer and I am delighted that Jackie is taking on this role.”
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For Further Information:
Vanessa Pymble
Tel: 0203 047 2064
Email: vanessa.pymble@edelman.com
Jackie Cooper
Tel: 0203 047 2000
Email: jackie.cooper@edelman.com
