EMEA, 11th April – Edelman has featured twenty times in this year’s European SABRES shortlist. Thirteen of Edelman’s campaigns were shortlisted in the Diamond and Gold categories, three campaigns were winners in the Silver categories as well as four campaigns listed as finalists.
For the Diamond & Gold categories which “recognize the increasingly strategic role of public relations agencies in brand-building and corporate branding”, Edelman Germany received five nominations, Edelman UK received three nominations, Edelman Spain received two nominations, Edelman Italy received two nominations and Edelman Netherlands received one.
Within the Silver categories which “recognize the expanding range of work performed by public relations professionals in creating a wide range of content to support their organizations’ branding, reputation and other public relations objectives” Edelman scooped three wins. The UK marketing team based in London, won PR Agency Marketing, the UK Digital team’s development of the Mail Online mobile application for Android was named winner of the Widget or Mobile App category, and Amsterdam’s Energy Future Programme campaign for Shell was the winner of the Trade Show category. Three other campaigns from London were also listed as finalists within the silver categories, along with one from Amsterdam.
Robert Phillips, Edelman’s President & EMEA CEO said, “I send my congratulations to the nominated teams, and thanks to everyone for entering. It is obviously very important for Edelman EMEA to showcase our great client work and to be recognized for it.”
The SABRE Awards ceremony will take place in Brussels on 31st May 2012.