HONG KONG, May 8th 2012 – Edelman, the world’s largest public relations firm, has named Cornelia Kunze vice chairman, Edelman Asia Pacific, effective October 1. In the newly created position, Kunze, CEO of Edelman Germany, will support David Brain, president and CEO, Asia Pacific, and the regional team in building out Edelman’s fastest growing region. Kunze will be based in Mumbai and report to Brain.
“I worked with Cornelia for seven years in EMEA, during which time she took our business in Germany from $6 million to $18 million and leaves us now with, by far, the most awarded marketing PR offer in that country,” said Brain. “Just two years ago, Cornelia and I started the acquisition of digital agency GoSub, which she and her team have now integrated into the Edelman Germany business to transform their offer into what is arguably the most sophisticated of its kind in Germany. She is a great brands thinker, a terrific corporate counsellor and one of the best managers and leaders of a PR business I have ever worked with.”
Kunze will have a particular remit to help develop the consumer and brand planning offer throughout APAC. She will also be charged with further developing Edelman’s current stable of German clients in the region which includes, BMW, Osram, BASF and TÜV SÜD. Kunze will further support Robert Holdheim, managing director of Edelman India, with the rapid development of that business in the wake of the Tata win, which has made Edelman India’s leading PR firm.
“EMEA’s loss will be Asia’s gain,” said Robert Phillips, president and CEO, Edelman EMEA. “Cornelia is without doubt one of the outstanding PR professionals of her generation. It has been a privilege to work with her for the past eight years. Her legacy is a vibrant, growing, commercially successful and award-winning business of the highest order.”
“Whilst I will miss my fabulous German colleagues and clients, I am very much looking forward to this new challenge in Asia and to being based in India, a market I experienced for a few great weeks last year,” said Kunze.
A new CEO for Edelman Germany has been appointed and will be announced later this month.