Case Studies

On the 9th September Microsoft launched its Britain Works Campaign to get 500,000 people back into work by 2012.
Edelman worked with Microsoft to secure cross party support. The campaign focused on encouraging apprenticeships, job matching services and training, working with 32,000 businesses in Britain.

An award winning campaign that re-ignited interest in the brand, re-excited retailers, re-engaged with target consumers and re-gained Wonderbra’s popular culture status once more.

A campaign that secured global media coverage for a ground-breaking new drug for the treatment of Alzheimer’s disease including lead stories on the BBC, coverage in the Financial Times and The Economist and generating more than 1000 articles around the world.

Award-winning campaign, launching the world's first ever ranking of countries by their peacefulness.  Endorsed by the Dalai Lama, Desmond Tutu and Sir Richard Branson.

An integrated Consumer and Healthcare PR campaign to educate consumers about the importance of eye health.

Awareness campaign for internet security - a joint initiative between the UK Government, Serious Organised Crime Agency and the private sector.

A campaign that became the biggest entertainment launch of all time.