A major pharmaceutical company wanted to gauge its overall reputation, as well as awareness and perceptions of its corporate social responsibility outreach initiatives among key stakeholder audiences.
StrategyOne conducted a series of 100 in-depth interviews among key stakeholders. These interviews included policy makers and shapers, non-profit organisation executives and members of the media at outlets national, local and minority-centric reach.
To quantify the quality of stakeholder relationships, StrategyOne employed our proprietary Relationship Index which measures the health of a company’s relationships with stakeholders along four fundamental dimensions:
The corporate reputation intelligence gained through this research allowed the company to prioritise, target and refine its stakeholder outreach for maximum effectiveness. It allowed the company to better leverage positive perceptions and potential allies and to more effectively neutralise opposition and dispel misinformation.
The company’s scores on the Relationship Index also served as a baseline reading against which the success of future PR and outreach campaigns will be measured.