A major FMCG group was facing a wave of criticisms over the internet about conflictual messages related to some of its key products. The company wanted to understand better the different stages of the issue lifecycle, who were the key protagonists of the debate, as well as whether and how this would affect its reputation.
StrategyOne applied its advanced text analytics tool to understand a context of the discussion (what is being said, by whom), and which aspect of the company’s reputation were debated.
Using the information collected from this thorough analytical process, StrategyOne was able to map potential risk areas, as well as opportunities for proactive communications.