A leading pharmaceutical company needed insights to micro-manage media relations of its blockbuster brand.
StrategyOne’ used its EMAP analytical tool to benchmark media impact and opinion of the company’s brand against a set of competitors in key markets across Americas, Europe and Asia.
StrategyOne developed bespoke media impact indicators that help country PR teams to optimise media relationships.
This tracking tool was the base for assessing media relations performance and drawing attention to areas which needed to be targeted and improved.