The Brief
Orange France Telecom Group is a leading telecommunications operator with more than 170 million customers globally. One of the Group’s aims is to embed a consistent approach to CR across all Orange markets in order to enhance and protect the Orange brand. First&42nd has been asked to develop the Group’s Corporate Responsibility strategy and embed the Group’s CR programme in markets across Europe and Africa.
Campaign Overview
First&42nd advised on the strategic direction of the Group’s CR programme and the implementation of the programme across the Group by:
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Undertaking a detailed competitor benchmark
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Reviewing key issues and stakeholders
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Engaging CR managers across the business
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Writing policies for risk areas such as EMF
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Developing a Group-wide methodology for measuring progress
Results
- A detailed assessment of competitor activity on both broad CR issues and those specific to the telecoms sector
- An in depth training manual to engage and guide the actions of CR managers in every Orange market and set out Group expectations in key issues
- Tailored training sessions on CR for market CR managers and Group functions
- Quarterly market forums sharing best practice across the Group
- Crisis management plans on a key risk issue
- Comprehensive Group-wide CR website