Following the merger of two companies, the new management was working on streamlining internal procedures in order to increase efficacy and advocacy towards the new global brand. A structured feedback mechanism needed to be established to help management to understand the extent to which employees – 71,000 strong – were fully engaged and aligned with the future direction of the company and its core values.
StrategyOne conducted an online survey across 32 countries (33,000 respondents) in order to identify the level of engagement across countries and functions.
StrategyOne produced specific bespoke reporting for the country communications teams and designed an engagement index that became the barometer to assess employee engagement.
Further analysis helped to identify the drivers of engagement at country and function levels.
The company’s Engagement Index is a key performance indicator along with other key drivers that impact on employee’s engagement.
The Index is updated on an annual basis via a new annual survey and became an essential part of the measurement process of communications.
Performance reviews and bonuses for the country communications teams are now based partly on the Index.