As part of its on-going programme aimed at demonstrating its vision and commitment on environmental issues, a global energy company commissioned StrategyOne to undertake global thought leadership research.
StrategyOne designed a multi-country quantitative research programme interviewing 3,300 consumers in 11 countries. We also worked with leading academics to provide a contextual framework and to add value with interpretation on the research outputs. Two objectives were identified in terms of delivery:
Each national PR team organised conferences and received substantial media coverage across national and international media.