JCPR

Natural fibre mattress manufacturer, The Natural Mat Company, has appointed JCPR to relaunch its natural infant mattress brand to the UK market. The account was won following a competitive pitch and will be led by Amber O'Connor, head of JCPR's Wellness & Lifestyle team.

Edelman UK, the UK’s largest independent public relations firm, is launching a new Sports & Sponsorship practice, strengthening the agency’s global sports offering. The practice will be hubbed out of JCPR, Edelman UK’s Consumer division, and will be headed up by Kate Gordon in the newly created role of UK Head of Sports and Sponsorship.

The move capitalises on the growing sports industry and increased corporate and consumer interest in spectator and participatory sports in the run up to London 2012.

London — Following on from the recent announcement that Microsoft®'s Entertainment and Devices Division (E&D) has appointed Edelman to run its EMEA PR, hubbed out of Jackie Cooper PR (JCPR in London), Edelman is now delighted to reveal that it will be working with Microsoft E&D across all its local EMEA territories. This change means Edelman will be able to offer creativity, excellent standards and results, and an integrated communications approach across the whole region.