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Despite still feeling the impact of the global recession, UK consumers are placing increased demand on companies, brands, and themselves to reset their priorities and step up their social commitment, according to the 3rd annual Edelman goodpurposeTM Consumer Study, a survey of 6,000 people in 10 countries.
77% of UK respondents are willing to change their consumption habits if it can help make the world a better place to live and 55% expect brands today to support a good cause. 59% say that it is no longer enough for corporations to merely give money away – they must integrate good causes into their day-to-day business.
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For the full report, please visit goodpurposecommunity.com.
Topic:
Public Engagement, Trends/Future of PR