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Crowd Surfing is a book co-authored by David Brain, Edelman's President & CEO (EMEA), and Martin Thomas, Founder Snapper Communications. They examine what it takes to become a crowd surfer.
The book analyses the leadership skills required in this new era of participation, collaboration and dialogue and also ask what it means for marketing professionals.
Topic:
Public Engagement, Social Media, Strategy, Trends/Future of PR, Trust