Archive -

2009 New Media Academic Summit White Paper: Engaging the New Influencers

September 2009

Edelman's Engaging the New Influencers white paper, which provides insights into how companies and organizations can effectively engage their audiences – employees, consumers, investors, regulators, health professionals, and others – through social media. The paper provides actionable insights and lessons from more than 25 companies including AstraZeneca, eBay, GE, Johnson & Johnson, Microsoft, Starbucks, The Lance Armstrong Foundation, UPS and Whirlpool.

The Mid Year Trust Barometer

July 2009

On Thursday 30th July 2009, Edelman published The Mid Year Trust Barometer 2009. When the Trust Barometer was published in January this year, it showed the lowest trust levels for more than a decade - a clear reflection of the political and business issues of 2008. With the outlook for 2009 still bleak in many parts of the world, we commissioned a mid-year update.

Digital Entertainment & Technology Breakfast 2009

July 2009

On Tuesday 7 July 2009, Edelman UK's Digital Entertainment & Technology practice hosted its fourth annual Trust in the Entertainment Industry event. Please find below copies of the research and interviews with panels from our launch event including:

• Gail Becker, Global Head of Edelman's Digital Entertainment & Technology practice
• Paul Jackson, Principal Analyst, Forrester
• Euan Semple, Independent Social Computing Advisor
• Myles MacBean, Vice President Online‪‪, The Walt Disney Co. Europe

Edelman Public Engagement: The Way Forward In A World Lacking Trust 2009

June 2009

An article by Richard Edelman, published in the May 2009 edition of CBI Business Voice, on Public Engagement and the way forward in a world lacking trust. For more information about the CBI's Business Voice, please visit CBI's website.

Media Today, Media Tomorrow

June 2009

Media Today, Media Tomorrow, a new discussion series hosted by Edelman and Editorial Intelligence with the Reuters Institute for the Study of Journalism. July 2009: We are Names not Numbers - An annual thought-leader symposium With a special ‘Thought for the Day’ from Lord Carter of Barnes, Minister for Communications, Technology and Broadcasting and William Eccleshare, Chairman and Chief Executive, BBDO Europe. Download the podcast and videos