Public Engagement

Public Engagement in the Conversation Age

This series of essays, each written by a senior member of the Edelman team, sets out to capture what our Communications world looks like today and what it might look like tomorrow.

They are designed to provoke thought, stimulate debate and provide content. They sit within the exciting and compelling framework of multi-lateral, multi-stakeholder engagement. They speak directly to The Conversation Economy.  They hopefully illustrate that PR can – and should – be at the vanguard of change.

Too many organisations retreat and retrench in recessionary times. Entrepreneurial spirit and thought leadership are often sadly and falsely sacrificed on the altar of commercial imperative.

Our contention is that Thinking costs nothing and yet remains a key point of competitive advantage for firms, whether they are selling ‘stuff’ or stories. None of us can afford to lose the Thought if we take our businesses (and those of our customers and clients) seriously.

Download Edelman Public Engagement in the Conversation Age pdf document