Mid Year Trust Barometer 2009
For the past ten editions of the Edelman Trust Barometer, UK's Trust in Business and Trust in Government has remained quite stable and, for the most part, in line with prevailing global trends.
This mid-year report, however – specially commissioned by Edelman given the unique circumstances of our times – marks a significant shift away from the norm. Britain has hardened from a nation of sceptics to a nation of cynics.
Find out more about the Mid Year Edelman Trust Barometer.
Launch coverage
- Davos confronted by peak of distrust
- How to restore trust in business
- Truth and consequences about trust
- Would you trust a trust survey?
- Edelman Trust
- Joe the banker
- Trust in US businesses lowest ever
- A crisis and failure of leadership
- Robert Phillips on Trust - PR Week
For full coverage, please visit the global website.
Downloads
- 2009 Trust Barometer Report
- Robert Phillips's Presentation
- Joe Garner's Speech
- 2009 Executive Summary
- 2009 Global Press Release
- 2009 UK Press Release
Archives
About the Survey
The survey was produced by Daniel J Edelman research firm StrategyOne and consisted of 30-minute telephone interviews conducted using the fielding services of World One from November 5 - December 14, 2008.
The 2009 Edelman Trust Barometer survey sampled 4,475 informed publics in two age groups (25-34 and 35-64).
Contacts
If you would like to discuss the implications of the survey findings for your organisation, please contact:
- Robert Phillips
- UK CEO, Edelman
- +44 20 3047 2035
- robert.phillips@edelman.com
- Arabella Bakker
- UK Head of Marketing
- +44 (0)20 3047 2013
- arabella.bakker@edelman.com