• goodpurposeTM 2009

    Despite still feeling the impact of the global recession, UK consumers are placing increased demand on companies, brands, and themselves to reset their priorities and step up their social commitment, according to the 3rd annual Edelman goodpurposeTM Consumer Study, a survey of 6,000 people in 10 countries.

    77% of UK respondents are willing to change their consumption habits if it can help make the world a better place to live and 55% expect brands today to support a good cause. 59% say that it is no longer enough for corporations to merely give money away – they must integrate good causes into their day-to-day business.

    For the full global findings, please visit the goodpurposeTM website.

    Download the press release

UK Highlights

2009 Key Data

  • 83% would prefer a brand that supports the livelihood of local producers over a designer brand (17%)
  • 58% in the UK believe that the interests of both society and business should have equal weight in business decisions
  • 55% expect brands today to support a good cause
  • 69% would prefer to live in an eco-friendly house over a big house (31%)
  • 58% would switch brands if another brand of similar quality supported a good cause
  • 50% would recommend a brand that supports a good cause (up from 40% in 2008)
  • 63%of people would prefer to drive a hybrid car over a luxury car (38%)
  • 55% are looking to brands to make it easier for them to make a difference
  • 32% have given more time in support of good causes this year because they have not been able to give as much money

For further information, please contact:
Arabella Bakker – Head of Marketing (UK) – Arabella.Bakker@edelman.com – +44 (0)203 047 2013