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Queen's Speech 2015

Government Affairs
westminster_queens_Speech

The first fully Conservative Queen’s Speech since 1996 contained few surprises – unless you count the fact that Labour MP Dennis Skinner, who by tradition fires off a quip at Her Majesty’s representative Black Rod when he arrives to summon the Commons, was uncharacteristically silent.

The first fully Conservative Queen’s Speech since 1996 contained few surprises – unless you count the fact that Labour MP Dennis Skinner, who by tradition fires off a quip at Her Majesty’s representative Black Rod when he arrives to summon the Commons, was uncharacteristically silent.

David Cameron is watching the Labour leadership contenders fight it out while seeking to enjoy his overall majority for as long as he possibly can – but it won’t be easy. Despite his unexpected outright win at the election, the Prime Minister only has a majority of 12. The honeymoon period will soon be over; the news that the plan to replace the Human Rights Act is running into trouble is proof of that. The political uncertainty of the last few years may be replaced by simply not knowing whether the Government will win key votes week to week, while Mr Cameron tries to keep his MPs’ focus on the European referendum.

To guide you through the implications of the Queen’s Speech, Edelman has created a short briefing which can be found here.

Cinemagraphs: Bringing life to photography

Entertainment ,Media
photography_camera

In the ever-changing world of media, we are constantly innovating and searching for new ways to present information. An effective way to achieve this is sometimes, quite simply, to make it look nice. From Infographics to GIFs, graphical presentation of information is ever more popular.

In the ever-changing world of media, we are constantly innovating and searching for new ways to present information. An effective way to achieve this is sometimes, quite simply, to make it look nice. From Infographics to GIFs, graphical presentation of information is ever more popular.

As the saying goes, a picture is worth a thousand words and cinemagraphs are an exciting addition to the digital world. They are a medium in which individual moments of film are blended with a static image, creating a visually stunning and almost hypnotic juxtaposition.

The Digital Artist duo, Kevin Burg and Jamie Beck were among the first to realise their power as a new, more refined method of creating beautiful images

We don’t have to look very far to see the implications that this magic has in the world of communication. There is a huge amount of creative potential for cinemagraphs within content strategy. These unique new ads convince people to stop scrolling and pay attention to the image for longer, allowing the viewer to have more of a lasting impression.

Cinemagraphs: Frederick Haydn-Slater

Written by: Frederick Haydn-Slater, Assistant Account Executive at Edelman

I Like People Like Me

Consumer Trends & Insight ,Media ,Trust
consumer_advocacy

Who would have thought Jess S’s opinion could be so important? Or Tegwen’s. Or even your own. Of course, the rise of ‘person like me’ endorsement (or consumer advocacy, as some would have it) is nothing new. From billboards and brochures right through to Jess S’s epistolary appearance in front of my eyes on a jam-packed M3, ‘people like me’ are ever more numerous.

Who would have thought Jess S’s opinion could be so important? Or Tegwen’s. Or even my own.

Of course, the rise of ‘person like me’ endorsement (or consumer advocacy, as some would have it) is nothing new. Trip Advisor’s entire business proposition is, in many ways, based on exactly that.

Jess S Testimonial

Yet, what continues to strike me is its prevalence. From billboards and brochures right through to Jess S’s epistolary appearance in front of my eyes on a jam-packed M3, ‘people like me’ are ever more numerous. In fact, I’m beginning to wonder whether I can possibly have something in common with that many folk at all.

But I guess that’s the point. When it comes to modern media, we are all equal (providing you don’t count the fact I probably have fewer Twitter followers than you). And that means all opinions are equal too. So if I decide to say something good about a brand, why wouldn’t they use it to decorate their delivery trucks or adorn the testimonials section of their website? I’d certainly expect some kind of reaction if I aired a complaint instead.

Besides, as Edelman’s own Trust Barometer recently showed, nowadays people are far more inclined to trust my views about a company – positive or negative – than those of its CEO, a politician or even the media. And because I have a myriad of ways to publicly express myself, my feelings don’t just matter anymore, they’re highly accessible too.

For brands, that makes monitoring their customers’ views about more than just gathering insights. It’s also an effective and credible way to uncover sound bites that help them showcase the quality of their stuff. To prove that we don’t just have to take their word for it.

Meanwhile, whatever we think about privacy or becoming a vehicle (no pun intended, Jess) for company endorsement, the rest of us have a chance to make our voices heard like never before. To live in a world where our opinion matters just as much as anyone else’s.

Personally, I think that’s pretty cool, so for what it’s worth (note the earlier comment about my Twitter following), I’m going to keep sharing my views and would encourage anyone else to do the same.

Who knows, one day we might find our own words entertaining us in a traffic jam.

Written by: Alex Eeles, Senior Writer at Edelman

Honour Based Abuse – The Ultimate Dishonourable Crime

Culture
Jasvinder_Karma_Nirvana_GWEN

We invited Jasvinder Sanghera into Edelman to speak to GWEN – Edelman’s Womens’ Network – as part of our Inspiring Women series. She was definitely that.

We met an amazing woman the other night at Edelman. A force of nature. One of those people you hear speak and have to tell others about. You have to share the story you’ve heard because it’s made you so angry; a story so shocking and harrowing that you want to do something about it immediately. We invited Jasvinder Sanghera into Edelman to speak to GWEN – Edelman’s womens’ network – as part of our Inspiring Women series. She was definitely that.

Jasvinder Sanghera set up the charity Karma Nirvana in 1993 to help victims of forced marriage and honour based abuse and killings. Her very personal and powerful reasons for doing so became all too apparent as she recounted being shown the photograph of a stranger – a man who was destined to be her husband, when she was eight.

It can’t have come as a total surprise. As one of seven girls in the family she had watched her sisters disappear one by one to return to India and life with a stranger. She rebelled, ran away from home at the age of 15. Homeless and friendless she was rejected by her parents and has never spoken to them since.

But worse was to come. The catalyst for setting up Karma Nirvana came when her sister Robina, who she had secretly been in contact with, killed herself. Unable to face an abusive husband but under strict orders from her family not to ‘dishonour’ them by divorcing him, she set herself on fire.

“The terrible thing about honour abuse is that there are multiple perpetrators and they are the people closest to you” said Jasvinder. “A network of relatives will coerce you and sometimes resort to killing a child to erase them from the family rather than tolerate being dishonoured in the community.”

These killings are not well documented but a recent study identified at least 18 killings and 11 attempted killings in the UK in the last five years. But of course numbers are likely to be higher as communities close ranks around the issue.

Karma Nirvana’s helpline incredibly receives over 600 calls for help a month.

“Although the majority are from young girls we are seeing a huge increase in young gay men who are being pressurised in the same way,” said Jasvinder.

One of the saddest moments in her presentation was an image full of beautiful young faces – young women – all killed by their families before they had even had a chance to live and all because they cherished an ambition that to most us is a right that we don’t even think about.

Banaz Mahmod was 20 when she died. She had warned the police that she was under threat. She finally went back to the police with a list of the people they should suspect if she were to disappear. She did. The male members (cousins) of her family raped her, garrotted her and buried her body in a suitcase. And all because she was seen kissing her boyfriend in public.

There have been some milestones. Last year the government made forced marriage a crime and this year Karma Nirvana has campaigned to win cross party support for a day of memory which will take place on July 14th. That is the birthday of Shafilea Ahmed, who was suffocated by her parents in front of her siblings in 2003. She was 17 years old.

“When a family kills a woman over these issues,” says Jasvinder “their intention is to wipe her from history – which is why remembering them is so important.

For more information about Karma Nirvana go to: http://www.karmanirvana.org.uk/ or follow them on Twitter @KNFMHBV

About GWEN

Edelman’s Global Women’s Executive Network (GWEN) works to increase the presence of women leaders at the most senior levels of our firm and create an environment where women are supported to lead and succeed.

Written by: Jo Sheldon, Executive Director, Media Strategy at Edelman

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