UK Highlights

Trust in business is on the way back, but it's country-specific – led by the US and France. Not so in the UK, where it is flat at 44%
Trust in business dropped 14pts among 25-34 year olds since January 2008 – down from 56% to 42%
Only 11% believe that global business has a good reputation

Trust in Technology, Healthcare and Retail saw a bounce in the past six months
Technology is up 18pts from 63% to 81%
Healthcare is up 12pts from 59% to 71%
Retail is up 11pts from 47% to 58%
Pharmaceuticals is up 10pts from 46% to 56%
Trust in banks, automotive and insurance is recovering in the US – but not yet in the UK, France and Germany

44% think economic recovery won't happen until 2011 or later. China and India expect recovery by the end of 2010
50% think it will take until 2011 or later for business to be trusted again
77% think the stock market will recover before trust in business does
44% trust business and government to work together productively to get us out of the economic crisis
46% think stimulating economic recovery is more important than regulation (21%)
58% trust that the free market will correct itself eventually
The US, UK & Germany believe the free market will correct itself before government or business leads us out of the global economic crisis

78% think government has not done enough to reduce energy costs – vs 77% for business
74% think government has not done enough to minimise global warming – vs 83% for business
89% think government has not done enough to ensure the efficiency of government operations. This is the highest score of all six countries surveyed.
52% think government has not done enough to provide tax cuts to encourage consumer spending
86% think business should create solutions to reduce energy costs
78% think business should create solutions to minimise global warming

54% have switched to a new brand in the past six months because of something positive they heard or read
35% switched to a new brand in the past six months because of something negative they heard or read
63% have switched to a different brand because of cost, but not lack of trust, in the past six months

Transparent and honest business practices (98%) ranks top for rebuilding trust, followed by treating employees well (97%), quality (94%) and frequent and honest communications (93%)
89% would trust a company more if it invested in R&D to drive innovation
Over half (59%) believe that CEOs appearances in media on strategy and performance help to rebuild public trust

Employees and customers (95%) rank as the CEO's most important stakeholders when making decisions, followed by local community (84%) and society at large (83%) – ahead of shareholders (78%) and government (55%)