Edelman Selected as First Ever Global Public Relations Agency for the International Paralympic Committee

London — The International Paralympic Committee (IPC) announced today that it has selected Edelman as its global Public Relations Agency.

Edelman will work as a pro bono partner of the Germany-based IPC, the international governing body of Paralympic Sport. The IPC reviewed proposals from several firms for this assignment.

Edelman will support the IPC by leveraging its expertise in sports marketing, corporate reputation, consumer and multicultural marketing in its offices in Hamburg (Germany), New York, Chicago, Atlanta, Beijing, Toronto and London. In London, it will be supported by Edelman and Jackie Cooper PR, part of the Edelman group. Edelman will coordinate efforts from Hamburg and New York, focusing on the development of a global PR program and implementation in key countries.

The Paralympic Games take place shortly after the Olympic Games in the same city and using the same venues. Upcoming Paralympic Games will be held in Beijing in 2008, Vancouver in 2010 and London in 2012.

"We opted to partner with Edelman because of the firm's unique sport marketing and Games expertise, as well as their global reach," said Xavier Gonzalez, IPC Chief Executive Officer. "The IPC is proud that Edelman recognizes the value and potential of the Paralympic Movement and has committed to help us promote our important mission to inspire others through sport, empower athletes and make the world better for all people with a disability."

Peter Land, Global Managing Director of Edelman's Sports & Sponsorship Practice, said "This relationship means a great deal to Edelman for a variety of reasons. Our Olympic teams around the world were seeking to contribute something back to their communities through sports; we will be able to deepen Edelman's leadership position within the Games environment; and anyone who has been to a Paralympic event or met one of its talented athletes, understands the power and passion of the Paralympic Games. We believe our global network will help strengthen the profile of the Paralympics."

Since 1984, Edelman has worked on every Olympic Games through numerous clients including corporate sponsors, national governing bodies, organizing committees, bid cities and athletes. For the Torino 2006 Olympic Winter Games, Edelman worked for three worldwide Olympic partners - including GE and Samsung, which also became a Worldwide Partner of the IPC this year.

About the IPC

The International Paralympic Committee (IPC) is the international governing body of Paralympic Sport and acts as the International Federation for 12 sports. It supervises and coordinates the Paralympic Summer and Winter Games and other multi-disability competitions, e.g., World Championships. The IPC also supports the recruitment and development of athletes at a local, national and international level across all performance levels.

Visit www.paralympic.org for more information.

About Edelman

Edelman is the world's largest independent public relations firm, with 2,000 employees in 45 offices worldwide. The firm was named PRWeek's Large Agency of the Year for 2006. Advertising Age named Edelman as the best PR firm in its 2005 "Best Agencies" issue, while PRWeek awarded the firm its "Editor's Choice" distinction at the start of 2006. Edelman was also named 2006 Large Agency of the Year and 2005 International Agency of the Year by The Holmes Group.

With devoted staff in New York, Chicago, Atlanta, Hamburg, Amsterdam, London, Paris, Milan, Sao Paulo, Toronto, Montreal, Singapore, Shanghai and Beijing, Edelman's sports practice works for major sports properties, athletes and leading brands and companies in support of their sports sponsorships.

Visit www.edelman.com for more information.

About JCPR

JCPR is one of Britain's leading Consumer Public Relations companies. Among its many awards, the agency recently scooped the 2006 European Sabre for its work on Sony PSP, while two of its campaigns - the legendary 'Hello Boys' for Wonderbra and PlayStation 2 - have been voted into PR Week's Top 20 Consumer Campaigns of All Time. JCPR celebrates its twentieth birthday in 2007.

JCPR is a Daniel J Edelman company.

Visit www.jcpr.co.uk for more information.

For further information contact:

Stuart Smith
Edelman London
020 7344 1200
Stuart.Smith@edelman.com

Robert Phillips
Jackie Cooper PR
020 7208 7231
Robert_Phillips@jcpr.com