Digital Thought leadership

The need to understand which individuals are the most trusted or have the loudest voice online has become increasingly important. However, at present, there is no agreed reliable process for identifying these people or quantifying the online value of one person over another. This white paper contributes to the conversation about quantifying the impact of social media.

Distributed influence - quantifying the impact of social media - Edelman White Paper

For further information contact:

Jonny Bentwood
Edelman
jonny.bentwood@edelman.com