Invest Northern Ireland Retains Edelman for PR Services

Invest Northern Ireland (Invest NI) has retained Edelman for the delivery of PR services in the GB market. Edelman, the incumbent PR provider, has worked with Northern Ireland’s economic development agency for over two years to help to promote inward investment in the region and will continue to deliver PR services in the GB market on its behalf. Invest NI is seeking to build a positive profile for the business community in the region, highlighting the strong skill base, high levels of innovation and first-rate infrastructure which make the region an excellent place to do business and invest. The campaign will target strategically important sectors such as ICT and Financial Services.

Commenting on the announcement, Caryn Topping, Head of International Marketing, Invest Northern Ireland, said: “We are delighted that we will be able to continue working with the team at Edelman and build on the success over the last couple of years.”

Pamela Fieldhouse, Managing Director, Edelman, said: “In this challenging business climate it’s even more important to articulate the benefits of investing in the region. Northern Ireland has a great story to tell so we’re thrilled to continue working with Invest NI on this important PR programme.”

ABOUT INVEST NORTHERN IRELAND
Invest Northern Ireland is the business development agency responsible for securing new investment from overseas in the internationally traded services and manufacturing sectors. Focusing in particular on the financial services and ICT sectors, Invest NI works in partnership with public and private sector organisations to establish Northern Ireland as a high performance, high value location for international business. Invest NI also works with Northern Ireland companies to increase competitiveness, promote entrepreneurship and to facilitate the creation of more and better quality business start-ups. Invest NI is headquartered in Belfast and delivers its services through a network of local and international offices.