David Fine

As Director of Content, David has run content-based campaigns for Covent Garden, Wonderbra, the Federation of Sherry Exporters and the Illinois Board of Tourism.

David oversees JCPR's Entertainment and Culture Practice and Experiential offer. This practice specialises in strategically aligning consumer brands with entertainment properties and the cultural zeitgeist to create 360 degree marketing communications campaigns.

With over twelve years' experience working with Blue Chip and Youth brands in the arena of entertainment and youth/pop culture, David’s previous clients include Pepsi, Lynx/Axe, Vodafone, Virgin Megastores, BT, BAFTA and Selfridges.