Tuesday 29 July 2014

Jackie Cooper
Jackie Cooper
Global Chair, Creative Strategy

Jackie brings over 30 years of experience in brand marketing. In 1987 she co-founded JCPR, the eponymous award winning consumer PR agency in London, running campaigns including O2, Allied Domecq, Mary Kate & Ashley, Wembley Stadium and the final flight for Concorde. Acquired by Edelman in 2004, she then served as creative director and vice chair of London, leading campaigns such as Dove Campaign for Real Beauty and Every Child has a Right to Play for Unilever, as well as Wonderbra and the Halo 3 launch for Xbox.

In 2011 Jackie was appointed global vice chair of brand properties, working at the intersection of brand, content and partnerships, establishing global entertainment affiliations for clients internationally and delivering brand counsel for clients including Diageo, Starbucks and Xbox.

As global chair, creative strategy, Jackie oversees the firm’s creative offering collaborating with teams across the Edelman’s global network, ensuring clients benefit from powerful ideas that deliver memorable campaigns.

Jackie acts as an advisor for the NGO Children’s University; The Good Pitch, the global documentary initiative; and Wings of Hope, an education charity working in the UK, India and Africa