- Mike Seymour
- International Director
- Crisis & Issues Management
As international director for crisis and Issues management, Mike Seymour provides consultancy and support in markets across the world. In addition to bringing his experience of multi-market projects, he works with local offices and management teams in leading and coordinating cross border responses to serious issues and crises.
From 1992 he was managing director for issues and crisis management for Burson-Marsteller/Europe where he built a crisis network across Europe, working with national and international companies and businesses.
In 1997 Mike joined First&42nd, the strategic management and communications consultancy, as director of risk management, Using his experience in the management of international programmes, he has planned and facilitated corporate strategy sessions and training for senior management teams from international companies such as Astra Zeneca, Campbells, Hilton International, Nike, Novartis, Orange and Quaker Oats.
In addition to many product related issues he has conducted a world wide product recall with Heineken when glass shards were found in 17 million bottles of bier. In 1999 he worked with Coca-Cola during a series of European product crisis recalls.
He has counselled air lines and train companies in the aftermath of major accidents involving multiple fatalities, in addition to providing strategic counsel and support to companies in Europe, USA and Asia Pacific that have included Barilla, Bacardi, Cadbury Schweppes, Estee Lauder, Merck, Thomas Cook Group, Unilever and Wrigley’s.
Mike has co-ordinated and executed complex management and communications programmes for European and US-based companies, often in several countries simultaneously. He has specialised in the planning and management of health, safety and medical affairs that impact upon the pharmaceutical, food, drink, fmcg and other industry sectors. He has worked across Europe, North America and Asia Pacific on complex issues related to SARS, pandemic planning for avian influenza and obesity, counselling and advising multinational companies.
He has been responsible for a series of innovative programmes, created to assist companies facing serious issues and crises. He regularly works with or leads multi-disciplinary management teams, providing strategic communications and planning support and counsel. He was responsible for the conception and launch of a unique consultancy package, which brought together for the first time communications, insurance, re-insurance and legal expertise.
A regular lecturer and contributor to seminars, Mike is co-author of Effective Crisis Management – Worldwide Principles and Practice and Global Technology & Corporate Crisis – Strategies, planning & communications in the information age.
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