Trust Barometer 2010
The Edelman Trust Barometer tracks trust in our major institutions (Business, Government, Media and NGOs); in industry sectors; and the credibility of sources of information.
The 2010 findings highlight a new mandate for CEOs as trust emerges as a real line of business, ranking as the principal driver of corporate reputation in the UK.
View previous Trust Barometer reports
The UK findings highlights:
- A paradigm shift is confirmed towards partnership and societal benefit in a stakeholder society
- The earning/restoration of Trust poses similar challenges for Business and Government
- Media must recognise and embrace long-term structural change
Videos
Downloads & Coverage
- Trust Barometer report
pdf - 1,415kb - Press release
pdf - 130kb - UK Highlights
pdf - 1,771kb - Davos to hear of rebound in public trust
The FT - 25th Jan 2010
For full coverage, please visit edelman.com.