Consumer Brands

Passion, maverick thinking and a commitment to innovation has kept JCPR as one of Britain's foremost Consumer Brand Marketing agencies for 21 years.

We are famous for Hero Campaigns for Hero Brands - for being strategic marketers and challenging creatives, dedicated to building brands with credibility, integrity and tangible business results.

Our pioneering campaigns have delivered stand-out publicity, driven sales, made companies and products famous and won many awards – including Two of the Top 20 Consumer Campaigns of All Time (PR Week 2002) for PlayStation2 and Wonderbra. We call them Hero Campaigns for Hero Brands - they are our goal for every client and category we work with.

Experience and Expertise

Our experience encompasses all sectors of the consumer landscape - fmcg, alcohol, food and drink, consumer technology, entertainment, travel, luxury and youth brands. Our capabilities extend from local activation via media relations, events and cultural collaborations to global hubbing and co-ordination of campaigns across 35 markets. They are united by a singularity of approach to embrace fresh thinking, exceed expectations and to Make A Difference.

In the dynamic and evolving communications landscape of Society 2.0 we know that traditional media is only one channel to reach our consumers. Our thought leadership resources in social media, content, experiential, and brand insight/futures ensure our integrated marketing plans resonate holistically in a 360º environment. The aim for our clients, as it has always been, is to ensure cut through, cultural relevance and audience engagement.

For more information, visit jcpr.com.

Also, visit our goodpurpose community, where brand marketing meets social purpose.  You can also find out more about Good Purpose from this podcast with PR Week.