Health

Edelman's Health team is one of the largest health specialist communication offers in the UK and is Edelman’s largest Health practice outside of the US. The fast-expanding team of 55 staff is responsible for the management of international and UK programmes for leading healthcare companies across the world.

In today’s healthcare communications environment, top-down flow information no longer works - people receive information from a multitude of sources and trust their peers as much as professionals.

This means that meaningful health communications requires:

• mastery of multiple information channels
• expertise in building relationships
• proof that a company practices what it preaches.

This need is heightened in health, which is so personal and at the same time of societal importance. Edelman recognises this and pioneers health relationships with its clients today.

Comprising three dedicated groups covering Health marketing communications (Health PR), Medical Education (BioScience International) and Consumer Health Marketing (Wellness and Lifestyle), our core areas of expertise include:

• strategic market-conditioning, pre-launch and launch activation
• thought leader and advocacy relations
• digital health
• market access, pricing and reimbursement
• health policy and public affairs
• corporate reputation and social responsibility
• event and faculty management
• scientific writing and publication planning
• meetings and events
• issues management
• media relations

Outside-In

Edelman's 'outside-in' philosophy drives our Pioneer Thinking and sets us apart. This distinct perspective allows us to view the world through the eyes of your key stakeholders to best understand what drives and influences their beliefs and actions. This understanding of your key stakeholders, the world in which they live and what matters to them allows us to identify how their beliefs and behaviour can be influenced.