Gone are the days when a PR campaign was little more than a bunch of creative ideas that may – or may not – generate media coverage or have any other lasting impact. Clients need more from us. They need strategies built on an in-depth understanding of their business, the market, their stakeholders. They expect PR to deliver commercial success. Imagine that.
Changing attitudes and behaviour, earning trust, building stronger ties with communities, engagement –these can be achieved when we understand what motivates people currently, when we know why people feel the way they do.
And this is the role of the Planning team. To gain this understanding by drawing together a raft of primary and secondary research, with the aim of uncovering insights that will help shape creative and effective campaigns.
Brand Experiences
We work alongside Edelman teams through the full cycle of the campaign to ensure true integration. This means adopting a channel agnostic approach to each brief, along with a single-minded focus on using insights to underpin campaigns that will deliver measurable outcomes.
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