Research

StrategyOne is Edelman's full service strategic research consultancy. We work with organisations to develop successful communications campaigns grounded in robust research.

We have also developed a suite of proprietary measurement tools to evaluate campaign success.

Research for Strategy Design

We conduct primary and secondary research to help clients:

• Understand their audiences, issues and opportunities
• Measure how audience perceptions and communications are influencing their actions and views towards our clients' business
• Inform and validate winning communications

Thought Leadership Research

StrategyOne has a particular expertise in thought leadership research and high profile international research projects.

Thought Leadership Research allows a company to take ownership of an idea that:

• Communicates its corporate or brand positioning
• Allows the company to become a voice of authority
• Shifts the conversation about a company or brand  from the latest product, price or personality to topics of broader social significance
• Media Driven Research
• We have proven-track records on eye-catching, robust and cost-effective research that drives media coverage in the UK and globally.

Communications Measurement

StrategyOne has developed a range of innovative tools in communication strategy and PR measurement. Using a full suite of integrated primary research and media analytics tools, we deliver custom, actionable intelligence and strategic counsel, and are able to demonstrate clients their return on communication and investment.

An Experienced Team

We have an experienced team of quantitative and qualitative research consultants, and media analysts with expertise in consumer, B2B and healthcare research across many sectors such as FMCG, technology, utilities and pharmaceuticals.

Our international team has conducted research in 36 countries.