Research

Insights-Driven Strategy

At StrategyOne, we build insights-driven strategies by listening to stakeholders, their conversations and the media and shortening the traditional feedback loop connecting businesses and consumers.

Our insights-driven approach leverages exploratory, observatory and co-creative research. These approaches often include market research, conversation and media analytics, and co-creative insight communities.

We inform strategy with our insights and confirm strategy with our measurement tools.

We construct forward leaning strategies by continually answering these four questions: What does the data tell us? So What? Now What? What Next?

Thought Leadership Research

In a crowded world of “me-too” corporate missions, StrategyOne has helped many global brands and companies elevate their positioning from one of product focus to that of social relevance.

Why Thought Leadership Research?

1. Raises awareness of a company or brand and what it stands for, beyond product framework

2. Empowers stakeholders to make a change, in belief or behavior

3. Allows a company or brand to speak in an authoritative manner on a social issue

4. Expands the category reference in which a company or brand is permitted to operate in

5. Creates an emotional connection with a company or brand

6. Allows a company or brand to differentiate itself in a crowded marketplace

Evidence-Based Communications

As the strategic research partner of Edelman, the world’s leading independent PR firm, our heritage is in communications research. We understand that useful research informs strategy that engages, persuades, and moves products, minds, and media alike.

We call this evidence-based communications.

How We Measure Success

At StrategyOne, we see measurement as an integral part of the research cycle. That’s why we test and measure every communications campaign with your unique needs and objectives in mind. Through upfront analysis and ongoing dialogue, we create a truly customized approach to demonstrate return on marketing investment.

Get in Touch

StrategyOne is led by a group of market research and competitive intelligence experts positioned around the globe.

Let us know if you’re interested in learning more, talking or meeting with us. Contact us at information@strategyone.net or visit us online at www.strategyone.net.