Edelman Sports & Sponsorship

For more than 20 years, Edelman has been helping clients connect with their stakeholders through a shared passion for sports. We have worked on every Olympic Games since 1984.

We are a global team of 45 professionals who have worked on the "inside" of sports - for professional leagues, sports teams, sponsors and media.

We're proud to offer more Olympic experience than any public relations agency in the world. We have supported dozens of Olympic sponsors and are the global agency of record for the International Paralympic Committee. At the Beijing 2008 Olympic Summer Games, Edelman represented Puma focusing on their six-year relationship with Team Jamaica and Usain Bolt, a sprinter who was little known in January, but has since become a globally recognised, iconic figure after winning three Olympic gold medals and setting three world records.

Brand Experiences

As a cornerstone of relationship marketing, sponsorships give companies a way to create brand experiences. Whether you’re a sports property looking to build your brand, a sponsor looking for ways to deepen your relationship with consumers or a media property with a story to tell, Edelman can develop, manage and publicise integrated programmes.

Some of the sporting events and brands we have worked for include:

• FIFA World Cup
• Olympics
• Puma
• Wimbledon
• Tour de France
• PGA TOUR
• Unilever
• Samsung
• Mars
• O2
• Wrigley's sponsorship of Venus and Serena Williams