Analyst Relations

The role of the analyst has become so important that they often represent the bedrock of influence on which opinions about Technology companies are based. They are considered one of the few remaining truly objective sources of information.

Edelman’s dedicated Analyst Relations team provide best practice solutions that are routed in delivering value for the entire organisation. Our proactive and collaborative approach aims to drive analysts to become advocates of our clients.
Edelman’s AR programme consists of three core layers:

• Level 1: The Influence Programme – analysts become aware. Our entry-level product helps clients to use analysts to influence target market perceptions of their organisation and products.
• Level 2: The Engage Programme - analysts become allies. The Engage programme moves the focus from simply influencing analysts to setting and achieving measurable business outcomes
• Level 3: The Consultancy Programme – analysts become advocates. This detailed and focussed offering, helps firms achieve a specific business objective by working collaboratively with the analysts. This service concentrates on working in close collaboration with analysts to help clients develop and sharpen their strategic and business initiatives.

Backing this offering is a strong and detailed knowledge of the analyst community built up through personal relationships spanning over 10 years. Edelman’s team are experts at consumer AR (analyst references in the media), enterprise AR (getting in those vital reports), inquiry utilisation (market intelligence) and AR training.

The AR team understands how communication with analysts has evolved and are pioneers in using 2.0 technologies as part of their day-to-day job to engage and influence with this community.

With a global team, Edelman can ensure clients benefit from a rich analyst relations programme that has clear measurable results at its heart to deliver outstanding results.

Read Jonny Bentwood's blog, Technobabble2.0. Jonny is Head of Analyst Relations and Strategy.