The way enterprise vendors engage with stakeholders is changing. The proliferation of new enterprise IT models, such as cloud computing and open source technology, current economic conditions and government-led initiatives are giving customers more choice than ever before. The internet has ultimately transformed the way customers interact with vendors, and peer-to-peer engagement on social media platforms is quickly becoming a key factor in influencing decisions around purchasing strategies.
Our research insights, social media intelligence, and industry expertise means we understand how to communicate with enterprise IT audiences to overcome these challenges. We have developed effective integrated communication campaigns that reach critical business and IT decision makers, as well as partners, involved in the purchasing decision processes with the right messages at the right time.
Our broad portfolio of technology expertise covers a wide range of enterprise hardware and software categories, security, network infrastructure, IT consultancy services, storage, semi-conductors and open source software.
For more information on Enterprise IT, contact Lucy Davies: lucy.davies@edelman.com.
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