EARNING TRUST THROUGH COMMUNICATIONS
WHAT IT MEANS FOR BUSINESS AND COMMUNICATORS
WE ANSWER TO CLIENTS NOT SHAREHOLDERS
On Tuesday 28th January, Edelman hosted the launch of the 20th annual Trust Barometer - the world’s most robust exploration of trust in business, government, NGOs and media, surveying more than 34,000 respondents in 28 markets.
The world is on edge. Nobody quite knows what is happening, or what happens next. Advice on how to counter the spread of COVID19 is being offered, and then debunked. Rumours are spreading like wildfire, with fake news a substantial problem.