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Brand


We help brands tell their unique story and create experiences that consumers want to read, watch, join and share.

Leadership

  • Ruth Warder, GM, Brand
  • Lucy Melling, MD, Brand
  • Mel Hinds, MD, Client Strategy

Ruth Warder is General Manager of the UK & Ireland business. In Ruth’s role she is responsible for the agencies integrated client teams including: Microsoft, Heineken, Nissan, Unilever, GSK and Shell.

Ruth has over 15 years’ experience in pioneering Brand storytelling for Global brands across multiple sectors.

Her signature work is insight driven, culturally-attuned and always aims to create earned impact, reputational advancement and commercial value.

Having begun professional life as a journalist, Lucy has more than 20 years’ marketing communications experience working with both UK and international clients across a broad range of sectors.

She combines a passion for the media with extensive storytelling expertise, strategic thinking and creative flair. This has seen her lead highly successful, integrated campaigns for the likes of Netflix, Diageo, Hilton Hotels, British Airways, Bang & Olufsen, Disney, Tesco, Unilever and Jaguar Cars.

Lucy spearheads a team of around 100 brand communications specialists responsible for developing creative, channel-agnostic campaigns that drive change and deliver real commercial impact.

Melissa oversees the business of client strategy for Edelman London.

She is responsible for supporting a number of the firm’s key global clients (Formula 1, Heineken, PayPal and LEGO), by helping them transform their businesses through smart integrated communication strategies. Prior to this, Melissa was Managing Director of Edelman London’s Brand practice, the firm’s largest practice in Europe, overseeing a diverse portfolio of brands including GSK, Xbox, Heineken, ASICS, Unilever and Arla, fulfilling briefs that spanned both the UK and Global.

She is a brand specialist who believes in building campaigns that are intrinsically linked to a business challenge. Through Thought Leadership programmes such as the Global Pain Index for GSK which is the largest ever barometer into consumer pain and pain management, helping to inform innovation as well as care practices; making moderation sexy for Heineken globally by encouraging people to Dance More, Drink Slow; letting the hair, not just the fashion, speak for TRESemme at New York Fashion Week and transforming Londoners’ commute with a campaign to get them on the move for ASICS.

Leadership


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