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Digital and Creative


Edelman Deportivo, our creative and digital practice, develops online communications strategies for our clients and delivers them in the right format, on the right platforms and devices, at the right time to cut through the digital maelstrom. AdAge calls us one of the world’s top 5 creative practices and Contagious magazine describes us as ‘the bravest on the planet’.

Leadership

  • Toby Gunton, GM, Deportivo
  • Anna Butterworth, GD, Integrated Client Services

Toby Gunton joined Edelman in October 2016, taking up the post of General Manager at Edelman UK.

Since joining the firm he has been responsible for our Creative and Digital offering, with the creation of our new practice, Edelman Deportivo.

With over 20 years’ experience in communications, he started his career as a journalist before the lure of the early Internet saw him launch and manage a number of digital agencies during the late 1990s. His career has subsequently taken him across a broad range of marketing disciplines and seen him hold board level positions at various creative and media agencies.

Toby is obsessed with the possibilities presented by new technologies, behaviours and trends. He is also a qualified sailing instructor.

Anna has 20 years’ experience building communications programmes for UK and international brands spanning private, public and third sectors, from Which? to Heineken Mexico, Tesco and EDF.

Anna developed senior management and operational skills in Chief of Staff and Director roles, responsible for department start-ups, team-building, and talent and resource management.

Anna first joined Edelman in January 2011 as Director for the Shell team.

Deputy MD since August 2013, her key areas of focus are, one, recruiting the best people into the business, two, giving them brilliant career opportunities, and three, driving a rich culture and reputation through the high quality work we deliver.

Leadership


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