Edelman has studied the dynamic shifts in trust for more than 20 years. Over the last decade our Trust Barometer study, which measures trust in institutions across 28 markets globally, has shown a deepening divide in trust levels between the elite minority in society and the disenchanted majority.
In partnership with the Aspen Initiative, Edelman UK are launching the Edelman-Aspen Trust Dialogue series, which will aim to understand the causes behind the polarisation that we are seeing and, critically, how its driving forces can be countered.
We will be joined by an expert guest for each event and will seek to understand this trust deficit by identifying key issues for public and private institutions, exploring why mistrust is so pervasive and try to identify how trust can be re-built. We will focus on six key areas: media, economy, climate change, business, politics and society.