Capital Markets

Transactions, fundraisings, restructuring, financial calendar

Our capital markets practice acts for both publicly-listed and privately-owned companies – offering strategic counsel, financial calendar, executive positioning as well as day-to-day media advisory and investor relations. We also work regularly for some of the world’s largest private equity funds and sovereign wealth funds. Thanks to our global reach, we frequently advise on large cross-border transactions and fundraisings as well as domestic deals. We also have an established track record in handling complex, sensitive situations where there are multiple stakeholders to consider. Where specific areas of expertise are required, we will build a client team that draws upon specialisms from within the broader Edelman Corporate Affairs practice – such as political insights from our Public Affairs team, digital campaigning or monitoring capabilities, or counsel from our market-leading Litigation Affairs practice.

Financial Services

Corporate positioning, thought leadership, IP creation, media strategy, reputation management

In a crowded media environment, our financial services practice finds intelligent ways to cut through the noise. We act for asset management groups with combined assets under management in excess of $4trillion. Our experience handling communications in the pensions industry is unparalleled, having advised pension funds, consultants, trustees and corporate sponsors through every possible scenario – including insolvencies, M&A, scheme buyouts and liability management exercises. We also work with a broad range of consumer finance companies, insurers, fintechs and professional services firms. Our approach relies on creating and executing content that resonates through editorial, broadcast and online channels, bringing fresh insights and perspectives on key issues. Our white papers and thought leadership work has influenced policy and industry perception. Operating with Edelman’s global network, we can manage projects seamlessly across borders.

ESG Consultancy


A company’s ability to manage environmental, social and governance factors (ESG) is widely viewed by investors as a proxy for prudent risk management and increasingly impacts on consumer decisions. A company’s ESG strategy must not only address the most material ESG risks but also support its business objectives, driving its long-term sustainable performance and opening up new opportunities. Edelman has two decades experience in measuring companies’ trust and credibility on ESG through our flagship Trust Barometer. We act for investment and ESG fund managers with more than $4 trillion of assets under management as well as some of the world’s largest private equity firms and sovereign wealth funds. Using our proprietary analytical methodology, we measures clients’ ESG performance against their peers, pinpointing the material risks and drivers of trust, value, and impact related to ESG issues; we then devise and execute strategies to address them. We also provide pre-transaction ESG due diligence and post transaction ESG integration counsel to clients.

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Managing Director, Edelman UK 

John has nearly 30 years’ experience advising companies on all aspects of their capital market and corporate communications. He was co-founder of Smithfield, which is Edelman’s wholly owned capital markets and financial services advisory practice in London.

He has advised on some of the largest and highest-profile M&A transactions both in the UK and internationally and has worked with companies and governments on restructurings, debt issuances, privatisations and IPOs. He also has extensive crisis management experience.

Senior Director, Head of Special Projects, Edelman UK

Iain joined Smithfield last July as a Senior Director serving as head of special projects for Smithfield. He was previously Business Editor of The Sunday Times, the leading British quality newspaper – where he worked for more than a decade. He was named UK Business Journalist of the Year in 2010 in recognition of his coverage of the financial crisis. He also spent two years as the paper’s New York Correspondent, covering politics, cultural issues and leading investigations. He previously worked for The Sunday Telegraph, Scotland on Sunday and The Scotsman. He acts for a range of clients, mostly in financial services.

Senior Director, Head of Capital Markets, Edelman UK

With 14 years in financial communications and a background in Corporate Finance at Deutsche Bank in London, Alex leads Smithfield’s European Capital Markets team advising on M&A, IPOs, fundraising and restructuring, as well as managing listed company communications, investor relations programmes and financial reporting for UK and international companies.

He has led numerous significant multi-market and multi-discipline projects, as well as providing senior counsel to boards and communications leads around crises and issues.

Senior Director, Head of Financial Services, Edelman UK

Andrew leads Edelman’s financial services team in London, working within Smithfield – Edelman’s dedicated financial services and capital markets communications boutique. Specialising in the strategic positioning, reputation management and profile raising of both institutional and retail financial businesses, he has 15 years’ experience advising some of the best known companies in the sector. 


Chuka leads Edelman’s consultancy practice which provides clients with counsel on managing environmental, social and governance factors (ESG). 

He is a solicitor (non-practising) who worked for several years at City law firm Herbert Smith Freehills LLP, advising companies on employment law including litigation, transactional (M&A etc) and advisory matters before he was elected to Parliament.  From 2010-2019 he was the Member of Parliament for Streatham, serving as Shadow Business Secretary and in other senior posts leading on public policy relating to the role of business, stakeholder capitalism and how companies should integrate ESG into corporate decision making.

Anthony Simpson, Senior Advisor, Edelman Smithfield

Anthony Simpson is a Senior Advisor at Edelman. Anthony also serves on the Board of Cantor Fitzgerald Europe, where he chairs the Risk Oversight, Audit and Nominations Committees. Anthony’s most recent executive role was at J.P. Morgan Asset Management, where he led the Client Portfolio Management teams in London and Hong Kong within Multi-Asset Solutions. Before joining J.P. Morgan in 2015, Anthony held leadership roles for 9 years in the hedge fund industry. Prior to that, Anthony worked at Merrill Lynch and Goldman Sachs, where he founded and co-headed the Pension & Insurance Services Group in London. Anthony received an MBA from the Amos Tuck School at Dartmouth College and a BA in Political Science from Stanford University.

Director, Capital Markets, Edelman UK 

Charlie is focused on international and private capital clients. His range of expertise includes corporate positioning, M&A, IPOs, financial and operational restructurings, crisis management, litigation, and media relations. The work he executed spanned the world, ranging from the EU to Russia, Australia, South Africa, Nigeria, Botswana, Morocco, Mexico, Japan, Sweden, and the US.

Director, Capital Markets, Edelman UK 

Latika is Director within the Capital Markets team. She has 10 years’ experience in providing financial and corporate communications advice to management teams and communications leaders of across a range of sectors including private equity, financial services, industrials and retail. She also has significant experience in crisis communications, corporate positioning and M&A communications.

Director, Financial Services, Edelman UK 

Aidan is a Director at Smithfield, Edelman UK’s dedicated financial services and capital markets division, specialising in corporate communications for financial services companies. Using his in-depth knowledge of issues effecting UK business and financial regulation, as well as his strong media connections with target press and thought leadership experience, Aidan helps financial and professional services companies to create platforms to generate differentiation and impact and advises businesses on positioning around issues as well as identifying themes and topics to develop and own in the media and for broader stakeholders.

Aidan specialises in consumer finance (retail banking, mortgages, insurance, price comparison), professional services, pensions and asset management.

Aidan has over 10 years’ experience in financial and professional services communications. He joined the team in 2008, and then re-joined in 2012, using the interim period to study for a Masters and PhD in History.

Director, Financial Services, Edelman UK

Ged joined Smithfield in 2011 and has over 15 years of corporate and financial PR experience. During his career, Ged has advised a wide range of clients on their communications including on a variety of regulatory, transactional and crisis situations, both in the UK and abroad.

As part of the financial services and real estate teams at Smithfield, Ged offers strategic corporate communications advice to a range of clients.

Director, Edelman UK 

Olivia has over eight years experience in Financial PR and Corporate Communications, having joined Smithfield in 2008 in the Mid and Small Cap team, and moving onto the corporate team in October 2009. Olivia has a wealth of experience and strong credentials within the personal finance, consumer and asset management space. As a result, Olivia works closely with the investment, personal finance, broadcast and consumer affairs media. Olivia has completed the Investor Relations Society qualification and is an English Literature Graduate from Newcastle University. 


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