Managing Director, Edelman UK 

John has nearly 30 years’ experience advising companies on all aspects of their capital market and corporate communications. He was co-founder of Smithfield, which is Edelman’s wholly owned capital markets and financial services advisory practice in London.

He has advised on some of the largest and highest-profile M&A transactions both in the UK and internationally and has worked with companies and governments on restructurings, debt issuances, privatisations and IPOs. He also has extensive crisis management experience.

Senior Director, Head of Special Projects, Edelman UK

Iain joined Smithfield last July as a Senior Director serving as head of special projects for Smithfield. He was previously Business Editor of The Sunday Times, the leading British quality newspaper – where he worked for more than a decade. He was named UK Business Journalist of the Year in 2010 in recognition of his coverage of the financial crisis. He also spent two years as the paper’s New York Correspondent, covering politics, cultural issues and leading investigations. He previously worked for The Sunday Telegraph, Scotland on Sunday and The Scotsman. He acts for a range of clients, mostly in financial services.

Senior Director, Head of Capital Markets, Edelman UK

With 14 years in financial communications and a background in Corporate Finance at Deutsche Bank in London, Alex leads Smithfield’s European Capital Markets team advising on M&A, IPOs, fundraising and restructuring, as well as managing listed company communications, investor relations programmes and financial reporting for UK and international companies.

He has led numerous significant multi-market and multi-discipline projects, as well as providing senior counsel to boards and communications leads around crises and issues.

Senior Director, Head of Financial Services, Edelman UK

Andrew leads Edelman’s financial services team in London, working within Smithfield – Edelman’s dedicated financial services and capital markets communications boutique. Specialising in the strategic positioning, reputation management and profile raising of both institutional and retail financial businesses, he has 15 years’ experience advising some of the best known companies in the sector. 

Director, Capital Markets, Edelman UK 

Brett is a corporate broker by background with two decades of capital markets and investor relations consultancy experience. He has extensive experience of structuring corporate transactions – from IPOs and secondary fund raisings to M&A – and managing institutional expectations from his former roles with well-regarded international names such as Hoare Govett, Merrill Lynch and RBC Capital Markets.

At Edelman, Brett advises clients on strategies and programmes to build profile, reputation and trust with the international investment community. 

Director, Capital Markets, Edelman UK 

Charlie is focused on international and private capital clients. His range of expertise includes corporate positioning, M&A, IPOs, financial and operational restructurings, crisis management, litigation, and media relations. The work he executed spanned the world, ranging from the EU to Russia, Australia, South Africa, Nigeria, Botswana, Morocco, Mexico, Japan, Sweden, and the US.

Director, Capital Markets, Edelman UK 

Latika is Director within the Capital Markets team. She has 10 years’ experience in providing financial and corporate communications advice to management teams and communications leaders of across a range of sectors including private equity, financial services, industrials and retail. She also has significant experience in crisis communications, corporate positioning and M&A communications.

Director, Financial Services, Edelman UK 

Aidan is a Director at Smithfield, Edelman UK’s dedicated financial services and capital markets division, specialising in corporate communications for financial services companies. Using his in-depth knowledge of issues effecting UK business and financial regulation, as well as his strong media connections with target press and thought leadership experience, Aidan helps financial and professional services companies to create platforms to generate differentiation and impact and advises businesses on positioning around issues as well as identifying themes and topics to develop and own in the media and for broader stakeholders.

Aidan specialises in consumer finance (retail banking, mortgages, insurance, price comparison), professional services, pensions and asset management.

Aidan has over 10 years’ experience in financial and professional services communications. He joined the team in 2008, and then re-joined in 2012, using the interim period to study for a Masters and PhD in History.

Director, Financial Services, Edelman UK

Ged joined Smithfield in 2011 and has over 15 years of corporate and financial PR experience. During his career, Ged has advised a wide range of clients on their communications including on a variety of regulatory, transactional and crisis situations, both in the UK and abroad.

As part of the financial services and real estate teams at Smithfield, Ged offers strategic corporate communications advice to a range of clients.

Director, Edelman UK 

Olivia has over eight years experience in Financial PR and Corporate Communications, having joined Smithfield in 2008 in the Mid and Small Cap team, and moving onto the corporate team in October 2009. Olivia has a wealth of experience and strong credentials within the personal finance, consumer and asset management space. As a result, Olivia works closely with the investment, personal finance, broadcast and consumer affairs media. Olivia has completed the Investor Relations Society qualification and is an English Literature Graduate from Newcastle University. 


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