Image: Global Citizen 

Last week, Edelman supported the UK’s first ever Global Citizen event, at the world-famous Brixton Academy. Performers included Emeli Sandé, Professor Green, Kojo Funds and Little Simz.

Global Citizen is an advocacy organisation dedicated to ending extreme poverty by 2030. People are encouraged to learn and take action on their platform to apply pressure on world leaders to make commitments around the issues associated with extreme poverty. By taking action, Global Citizens are rewarded with access and tickets to music events around the world.

The evening was opened by Former UN Secretary-General and Chair of the Elders, Kofi Annan, reiterating Nelson Mandela’s call for Global Citizens to be the generation to end extreme poverty.

The stage was then shared by a plethora of talented musicians, comedians, poets and presenters, not to mention a handful of world leaders from across the Commonwealth.

Leaders of Commonwealth countries including Botswana, Malta and Australia made commitments across a number of issues. Key areas were girls’ education, neglected tropical diseases and nutrition. A staggering £305 million was committed by these leaders, or their representatives, on the night. This is set to affect 17 million people across the world.

One of the highlights of the night was 19 year old Muzoon Almellehan. She spent three years in a refugee camp in Jordan, after fleeing the war in Syria, carrying her school books rather than clothes. Now, she’s a UNICEF Goodwill Ambassador, she spoke passionately about every child’s right to an education to rapturous applause from the 3,000 attendees.

For further information on Global Citizen please visit –  #globalcitizenlive

Edelman worked with Global Citizen to raise greater consumer awareness of the organisation and its presence in the UK.