Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona’s Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone.

How can 2018 possibly top that?

To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail Communications Advisor at Shell, to share what they’re most looking forward to at MWC 2018.

Joining Sideload, the technology podcast from Edelman London, Nick and Ross discussed the evolution of the event, how mobile and mobility touches every industry – from automotive to healthcare – how to get the most out of MWC, and what the best brands are doing in the halls and behind closed doors.

You can listen to the discussion on iTunesSoundcloud or your favourite podcast platform. Simply follow the links or search “Edelman UK”.

You can also get in touch via with feedback, ideas or to join us in forming the robot overlord welcome party.