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Thoughts & Insights

Connecting People and Purpose

Connecting People and Purpose

Among things that are easier said than done, achieving extraordinary employee engagement must be high on the list.

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UK Prime Minister Theresa May WINS vote of confidence from Conservative MPs

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UK Prime Minister Theresa May WINS vote of confidence from Conservative MPs

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Tonight, in the face of what one loyal Cabinet Minister had called “this ridiculous indulgence” the Conservative Party has chosen to back their leader and Prime Minister, by 200...

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Will Your Parents Save The World?

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Andrew Wilson

Will Your Parents Save The World?

Andrew Wilson

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Baby boomers – they have a lot to answer for. These are the people, born in the 50’s and 60’s, who seem to have messed things up for all of us.  

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Prime Minister Theresa May to face confidence vote among Tory MPs

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Prime Minister Theresa May to face confidence vote among Tory MPs

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Some important breaking news in Westminster this morning: Prime Minister Theresa May will face a confidence vote among Tory MPs tonight after the threshold to trigger the ballot was...

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Edelman Brexit bulletin - Theresa May: the grand old duke of York?

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Edelman Brexit bulletin - Theresa May: the grand old duke of York?

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Good morning from Westminster where we should today have been counting down the hours to the Commons vote on Mrs May’s Brexit deal. Unless you’ve been hiding out on...

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The Impact of Voice Activated Devices on News

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The Impact of Voice Activated Devices on News

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We recently hosted the launch of a report as part of our Partnership with the Reuters Institute for the Study of Journalism entitled The Impact of Voice Activated Devices...

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Crystal Ball 2018 - What Will 2019 Hold?

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Crystal Ball 2018 - What Will 2019 Hold?

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Every year, Edelman UK hosts the Crystal Ball, which pulls together a panel of notable figures from culture and society, to business and politics to make their predictions on trends, stories...

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Well, Here We Go Folks! An Edelman Analysis

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Well, Here We Go Folks! An Edelman Analysis

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As MPs embark on a marathon, five-day session debating the merits and limits of the Prime Minister’s Brexit deal, thoughts are already turning to what happens after the meaningful...

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Edelman Trust Special Report: Institutional Investors 2018

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Edelman Trust Special Report: Institutional Investors 2018

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A staggering 85% of British investors say they are willing to work alongside reputable activist investors to force change at stilted companies, according to the latest annual Edelman Institutional...

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Headspace's Mindful Cab Asks Brits To Pay Their Fares With Meditation

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Headspace's Mindful Cab Asks Brits To Pay Their Fares With Meditation

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Headspace showed that 80% of Londoners find their commute stressful, so we helped launch the Headspace Mindful Cab.

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Taco Bell brings Big Ben back to life to announce its arrival in London

Taco Bell brings Big Ben back to life to announce its arrival in London

Taco Bell enters London with four new restaurants and to celebrate London’s most iconic landmarks chiming again.

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Edelman Deportivo Wins Bronze At Epica For 'Old Milk'

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Edelman Deportivo Wins Bronze At Epica For 'Old Milk'

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Edelman Deportivo has picked up a highly coveted EPICA Award for their recent Coop Campaign, ‘Old Milk’.

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Brexit Blows Up - An Edelman Analysis

Brexit Blows Up - An Edelman Analysis

Since the 2017 general election commentators have often delighted in telling us the May premiership hangs by a thread. Read the full analysis here.

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Women of the Future Summit Opening Keynote

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Ed Williams

Women of the Future Summit Opening Keynote

Ed Williams

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Yesterday, I spent the morning delivering a keynote on how trust is changing across the world and the kinds of leadership needed to respond at the Women of the...

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Edelman Crystal Ball 2018

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Edelman Crystal Ball 2018

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If 2017 was a year of transition, 2018 was a year of disruption. As for 2019, what's next? On Tuesday 4th December, Edelman will host our annual Crystal Ball with a panel...

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How pharma can use trust patterns in advocacy

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Danuta Rydlewska

How pharma can use trust patterns in advocacy

Danuta Rydlewska

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The pharmaceutical industry has a legitimate interest in having a share of voice on public policy issues and engaging with its constituents about the value of treatments it provides....

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Hammond's Titanic Challenge - An Edelman Analysis

Hammond's Titanic Challenge - An Edelman Analysis

This week, Chancellor Philip Hammond unveiled Britain’s last pre-Brexit Budget.

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Edelman hires Labour Party’s Head of Briefing

Edelman hires Labour Party’s Head of Briefing

Emily Richards joins Edelman UK to head up new Public Affairs offer focused on Labour.

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Decisions Decisions – What Life is really like for Gen-Z

Decisions Decisions – What Life is really like for Gen-Z

Sophie Utteridge recently embarked on some work experience with the Edelman UK editorial team. Sophie is a student, currently undertaking her A-Levels in Suffolk.

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5 Lessons from a Successful Influencer Project with PayPal

Blaine Doherty

5 Lessons from a Successful Influencer Project with PayPal

Blaine Doherty

Influencer marketing is becoming more sophisticated, and marketers are increasingly scrutinizing the space.

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AI isn’t coming, it’s already here - Key take-outs from World Summit AI 2018

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Justin Westcott

AI isn’t coming, it’s already here - Key take-outs from World Summit AI 2018

Justin Westcott

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As we stand somewhere past the start-line of the so-called 4th industrial revolution, with no sight of any finishing line or what it might even look like, I headed...

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Earned Brand 2018: A UK Perspective

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Earned Brand 2018: A UK Perspective

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Does a brand’s values matter as much as its products? Do consumers believe that brands can deal with social ills better than governments? And what do brands need to...

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Taking Back Control - An Edelman Analysis

Taking Back Control - An Edelman Analysis

With the world still absorbing Theresa May’s party conference dancing, Edelman’s Public Affairs team have put together a round-up of what was said in Birmingham, why it matters and...

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Earned Brand 2018: Brands Take A Stand

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Earned Brand 2018: Brands Take A Stand

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Today more than ever, consumers are putting their faith in brands to stand for something. To do the right thing.

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Corbyn's Power Play - An Edelman Analysis

Corbyn's Power Play - An Edelman Analysis

The dust is settling on Jeremy Corbyn’s most successful conference as Labour leader, and Edelman’s Public Affairs team have put together a round-up of what was said and why...

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Xbox Sea Of Thieves Forsaken Shores: An Epic Update

Xbox Sea Of Thieves Forsaken Shores: An Epic Update

To mark the launch of Forsaken Shores, Xbox’s biggest ever update to its best-selling pirate action adventure game Sea of Thieves, Assembly at Edelman is blowing traditional game updates...

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Make The Future Live 2018

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Cait Dacey

Make The Future Live 2018

Cait Dacey

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15,000 people,147 student teams, 89 media attendees from 13 countries, seven well-known faces and one major event; Shell’s annual Make the Future Live festival.

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Tech must tackle digital wellness head-on

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Samir Mamun

Tech must tackle digital wellness head-on

Samir Mamun

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The latest Ofcom Communications Market Report 2018 reveals the extent of the UK’s connectedness to mobile devices and what it describes as ‘a decade of digital dependence’.

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Active listening and listening at scale: how to apply scientific insights to noisy data

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Dan Kent-Smith

Active listening and listening at scale: how to apply scientific insights to noisy data

Dan Kent-Smith

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You often know when someone isn’t really listening to you. They don’t look like they’re paying attention, their eyes wander; they’re quick to jump in with their own anecdotes...

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Edelman Takes On The 3 Peaks

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Lidia Fanzo

Edelman Takes On The 3 Peaks

Lidia Fanzo

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Last weekend 14 members from Edelman’s Corporate Reputation team traded laptops for compasses and suits for waterproofs (in most cases) before taking to the hills in our attempt to...

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When Will Smith swapped Hollywood for Westfield White City...

When Will Smith swapped Hollywood for Westfield White City...

This week, Edelman proudly helped launch JUST Water in the UK alongside Hollywood superstar Will Smith. In an undercover mission, Will Smith transformed into a Boot’s retail assistant surprising...

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Trust in Influencer Marketing is Diminishing. Here’s How we can Rebuild it and Drive Success

Blaine Doherty

Trust in Influencer Marketing is Diminishing. Here’s How we can Rebuild it and Drive Success

Blaine Doherty

Influencer marketing has had its ups and downs in 2018. The positives; Snapchat have moved to provide influencer analytics on their platform and Facebook appear to be working on...

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What happens when tech goes rogue?

Jermaine Dallas

What happens when tech goes rogue?

Jermaine Dallas

Ever get the feeling you’ve created something you might regret later? Many people name American physicist Robert Oppenheimer as a classic case of inventor’s remorse – pondering the morality of his role...

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Deciphering Germany's Media Landscape

Deciphering Germany's Media Landscape

Anna Mailaender

Germany, land of poets and thinkers! Famous not only for Neuschwanstein Castle, beer, Weißwurst and Sauerkraut, we have always had a thing for great writing.

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From sharing to searching: the rise of Instagram as a search engine

Louise Heap

From sharing to searching: the rise of Instagram as a search engine

Louise Heap

When someone suggests a place to eat or go on holiday, increasingly I search on Instagram rather than Google to get an idea of what that place is like.

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The UK Is Muddling Through

The UK Is Muddling Through

Richard Edelman

I have been in London for the past week. And what a week it was, with Cabinet resignations in the wake of a proposed soft Brexit plan, then the...

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Government Avoids Customs Defeat But No Deal Inches Closer

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Government Avoids Customs Defeat But No Deal Inches Closer

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The Government narrowly survived a series of votes on the Customs Bill last night, winning two of them by a margin of only three votes.

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Purpose Winning Campaigns - Lessons From Cannes 2018

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Andrew Wilson

Purpose Winning Campaigns - Lessons From Cannes 2018

Andrew Wilson

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Edelman always has a prominent role in the Cannes Lions International Festival of Creativity. Colleagues that attend the event regularly reported this year featured more campaigns with strong statements...

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Government Finally Shows Its Hand - An Edelman Analysis

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Pawel Swidlicki

Government Finally Shows Its Hand - An Edelman Analysis

Pawel Swidlicki

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The Government has today published its long awaited White Paper on the future UK-EU relationship. Two years on from the referendum, the UK finally has a detailed proposal that...

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Boris Resigns - An Edelman Analysis

Boris Resigns - An Edelman Analysis

Here is the Edelman team’s analysis of analysis of the situation as it stands, featuring insight from Will Walden, former Chief Political Adviser to Boris Johnson.

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Cannes Lions Health: Roundtable Edition

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Cannes Lions Health: Roundtable Edition

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Every year, the world's leading marketers, PR professionals, creatives and advertisers come together for the Cannes Lions International Festival of Creativity, where they showcase their best work, network and...

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MoneyConf: 5 trends

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MoneyConf: 5 trends

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Marta Guasch and Saskia Tempest-Radford have just returned from MoneyConf. Here are their takes of the 5 recurrent themes from this year’s conference.

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Cannes Lions Health: The Roundup

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Cannes Lions Health: The Roundup

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Every year, the world’s leading marketers, PR professionals, creatives and advertisers come together for the Cannes Lions International Festival of Creativity, where they showcase (and honor) their best work.

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The Global Creative Hive Comes Together at Cannes Lions 2018

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The Global Creative Hive Comes Together at Cannes Lions 2018

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Edelman Deportivo's Mattias Ronge reflects on judging the PR Lions at this year's Cannes Lions festival.

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Edelman Trust Barometer Special Report: Brand and Social Media

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Edelman Trust Barometer Special Report: Brand and Social Media

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Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk.

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No Progress On Brexit - An Edelman Analysis

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No Progress On Brexit - An Edelman Analysis

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A few months ago, June’s European Council summit was billed as critical in terms of demonstrating progress on Brexit with a view to finalising the negotiations in October.

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How technology protects brands

Tim Weber

How technology protects brands

Tim Weber

Innovation is speeding up exponentially, thanks to the power of big data, artificial intelligence and smaller, more powerful devices.

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The UK - A nation divided by its news? 

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Ben Fenton

The UK - A nation divided by its news? 

Ben Fenton

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Sometimes professional communicators are the worst communicators. The British news industry, for instance, has a terrible communications problem, which it ignores at its peril.

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No End In Sight To Brexit Battles

No End In Sight To Brexit Battles

After a marathon two-day session, the EU Withdrawal Bill has once again cleared the Commons. The Government prevailed on every vote, although a key concession - preventing defeat over...

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The Reuters Institute For The Study Of Journalism's Digital News Report 2018

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The Reuters Institute For The Study Of Journalism's Digital News Report 2018

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Edelman once again hosted the launch of the Reuters Institute for the Study of Journalism’s Digital News Report 2018 at our London offices on June 14.

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Leading with Purpose...A little less conversation

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Andrew Wilson

Leading with Purpose...A little less conversation

Andrew Wilson

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It is time for the talking to stop and action to start. Edelman knows from practical experience of working with world-leading brands what Purpose is.

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Edelman hosts #DNR18

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Edelman hosts #DNR18

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For the fifth year running, Edelman is hosting the the Reuters Institute for the Study of Journalism’s Digital News Report 2018 on Thursday 14th June.

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ASICS unveils the world's first running track to train the mind

ASICS unveils the world's first running track to train the mind

Sportswear brand ASICS has unveiled world’s first running track to train the mind; a custom-built 150-metre course in London, England, which is cloaked in darkness with no tech, no...

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Getting your snippets featured

Ursula Hirschkorn

Getting your snippets featured

Ursula Hirschkorn

The more observant amongst you will have noticed that SERPs (Search Engine Results Pages) have evolved. Once the prime real estate on the first page of a web search...

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Trump's Trade Wars Will Overshadow The G7 Meeting

Naheed Mehta MBE

Trump's Trade Wars Will Overshadow The G7 Meeting

Naheed Mehta MBE

The intended themes of this year’s G7 meeting in Charlevoix, Quebec on 8 & 9 June are: gender equality; women’s empowerment; clean energy and global economic growth.

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A Day In The Life Of A Medical Writer

A Day In The Life Of A Medical Writer

What does a typical day in the life of a Medical Writer look like? We asked Catarina Samora.

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Protecting Democracy in a Changing World

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Ed Williams

Protecting Democracy in a Changing World

Ed Williams

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Yesterday, I spent the morning delivering a lecture on defending democracy at the Microsoft conference at the NYU Stern School of Business.

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Lumos! Why Blockchain Is A Trust (and Harry Potter) Thing

Jack Stanley

Lumos! Why Blockchain Is A Trust (and Harry Potter) Thing

Jack Stanley

Blockchain is going to change the world. Apparently. This is what I keep hearing, but what makes blockchain different to the current system? How is it going to change...

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Media looks to readers not ads to secure their future

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Lou Cooper

Media looks to readers not ads to secure their future

Lou Cooper

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As we gear up for the launch of the 2018 Reuters Institute Digital News Report in June, here is a roundup of the current trends – outlined in the...

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Edelman Charity Day

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Edelman Charity Day

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At the beginning of May, Edelman UK stepped out of the office for a day to head out into the community and provide hands-on support for 24 charities in...

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The best bits from Brighton SEO

The best bits from Brighton SEO

Two weeks ago, eight members of the Edelman team took a trip to the seaside to learn all about search marketing at Brighton SEO. Here's their best bits.

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Edelman Hires Andrew Wilson and Mark McGinn to Ramp up its Brand Purpose Offer

Edelman Hires Andrew Wilson and Mark McGinn to Ramp up its Brand Purpose Offer

Edelman announced today that Andrew Wilson and Mark McGinn will join the UK business as Executive Director, Purpose and Director, Brand and Social Purpose respectively.

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Four Reasons Influencers are Essential for Marketing in 2018

Blaine Doherty

Four Reasons Influencers are Essential for Marketing in 2018

Blaine Doherty

Influencers have become a key part of marketing and communications in 2018. Blaine Doherty explains how.

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Local Elections: An Edelman Analysis

Local Elections: An Edelman Analysis

With the last few results still coming in from across the country, a clear picture of what the vote means for each of the parties has emerged – and...

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GDPR - You are ready, now what?

GDPR - You are ready, now what?

Duncan Gallagher

This month, all organisations that hold any data on individuals that operate in the European Union will be subject to legislation set out in the new General Data Protection...

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Edelman supports Malaria No More at the Malaria Summit

Edelman supports Malaria No More at the Malaria Summit

In April, Edelman supported Malaria No More at the Malaria Summit in London, where Heads of Commonwealth States made financial commitments totalling a phenomenal £2.9 billion, to halve malaria cases...

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Trust in NGOs – the rebuild

Trust in NGOs – the rebuild

Charlie Binder

Charlie Binder considers the question of whether the UK’s love affair with NGOs was doomed to fail, and what steps can be taken immediately to rebuild trust through communication.

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Global Citizen Live

Global Citizen Live

Last week, Edelman supported the UK’s first ever Global Citizen event, at the world-famous Brixton Academy. Performers included Emeli Sandé, Professor Green, Kojo Funds and Little Simz.

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Edelman Health Trust Barometer 2018
– the polarisation of trust in healthcare

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Kate Hawker

Edelman Health Trust Barometer 2018
– the polarisation of trust in healthcare

Kate Hawker

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Today we’re launching our first ever Edelman UK Trust Barometer event focusing exclusively on health.

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A Conversation with Sir Ken Robinson

A Conversation with Sir Ken Robinson

Today, Sir Ken Robinson joined Jackie Cooper for an inspiring conversation on the importance of creativity and education.

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Sport’s millennial bug: the race for a younger audience

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Craig Woodhouse

Sport’s millennial bug: the race for a younger audience

Craig Woodhouse

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As the world’s global sporting federations – from the International Olympic Committee to the International Jump Rope Union – used their annual SportAccord conference to discuss the power of...

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Edelman Appoints Iain Dey As Senior Director, Head of Special Projects for Smithfield

Edelman Appoints Iain Dey As Senior Director, Head of Special Projects for Smithfield

Today Smithfield, Edelman UK’s London-based specialist financial services and capital markets communications business, announced the appointment of Iain Dey, Business Editor of The Sunday Times, as Senior Director, Head...

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Edelman UK publishes 2018 Gender Pay Report

Edelman UK publishes 2018 Gender Pay Report

In line with recent UK legislation, we are required to report on both our mean and median gender pay gaps, as well as our bonus gaps.

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SXSW 2018: 10 Themes (Not Trends) of the Season

Justin Westcott

SXSW 2018: 10 Themes (Not Trends) of the Season

Justin Westcott

Justin Westcott has just returned from SXSW. Here’s his take of the 10 recurrent themes from this year’s show.

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Measurement dos and don'ts

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Damian Low

Measurement dos and don'ts

Damian Low

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Last week, Jennifer Hyland of Dublin Digital, Damian Low and Simon Quinton of Edelman Intelligence ran a workshop on ‘Measuring Success: The Why & the How’ at DMX, Ireland’s...

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A Day In The Life Of A Junior Research Executive

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A Day In The Life Of A Junior Research Executive

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Meet Julian Ganz, a Junior Research Executive in Edelman Intelligence.

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Is trust a stumbling blockchain for innovation?

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Marianne Fekene

Is trust a stumbling blockchain for innovation?

Marianne Fekene

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In the media, we have seen a lot of hype around blockchain and some argue a bubble has been created.

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Social Media’s Force for Good in the New Feminist Age

Clara Burns

Social Media’s Force for Good in the New Feminist Age

Clara Burns

Social media is the source of much controversy in today’s society. It can be a distraction from work, a place for narcissism or even an insidious method of bullying.

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Tired of TV and film 'remakes' and 'reboots'? Prepare for the first 'regenerations'

Symon Madry

Tired of TV and film 'remakes' and 'reboots'? Prepare for the first 'regenerations'

Symon Madry

I recently heard something which threw me into emotional chaos. Fear, anger, curiosity and sadness filled me all at once, and then rapidly cycled through my mind like some...

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May’s ‘road to Brexit’ remains strewn with obstacles and pitfalls

Pawel Swidlicki

May’s ‘road to Brexit’ remains strewn with obstacles and pitfalls

Pawel Swidlicki

The backlash triggered by the publication of the EU’s draft legal text of the UK-EU withdrawal agreement – which called for Northern Ireland to de facto remain within the...

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Polarisation - Bridging the Gaps

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Ed Williams

Polarisation - Bridging the Gaps

Ed Williams

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I spent this morning moderating a series of panels on the topic of polarisation as part of the second annual Aspen Ideas Weekend.

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Rare diseases are more common than you think

Adam Pawley

Rare diseases are more common than you think

Adam Pawley

February 28th will see the 11th international Rare Disease Day, where, in hundreds of locations globally, events will be held to raise awareness about the impact of rare diseases...

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Heineken® - Share The Drama

Heineken® - Share The Drama

This week, we supported Heineken at the launch of the UEFA Champions League trophy tour with an immersive screening of the Chelsea vs. Barcelona match. 

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Moving to a Greener World

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Damian Low

Moving to a Greener World

Damian Low

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In 2017, DONG Energy decided to stop using coal, sell its oil and gas production, build the world’s largest offshore wind business, and ultimately, rebrand as Ørsted* after Danish...

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All-Black BAFTAS proves there's life in PR's oldest dog yet

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Alex Eeles

All-Black BAFTAS proves there's life in PR's oldest dog yet

Alex Eeles

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Scroll through the book of PR clichés and you’ll probably find this somewhere around 1993, tucked between champagne breakfasts with journalists and conducting an omnibus survey.

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In praise of audacious technology

Justin Westcott

In praise of audacious technology

Justin Westcott

Technology has made the world a much better place to live. Justin Westcott believes it will continue to do so.

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How will the GDPR impact digital marketing professionals?

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Peter McIntyre

How will the GDPR impact digital marketing professionals?

Peter McIntyre

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On May 25th the General Data Protection Regulation (GDPR) comes into legal force and effect.

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How Might Influencer Marketing Change in 2018?

Blaine Doherty

How Might Influencer Marketing Change in 2018?

Blaine Doherty

Influencer marketing shows no signs of slowing down. So what trends might we expect in 2018?

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Malaria Must Die - So Millions Can Live

Malaria Must Die - So Millions Can Live

Today, a new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented...

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Trust and the Algorithm: The battlefront for truth

Satyen Dayal

Trust and the Algorithm: The battlefront for truth

Satyen Dayal

The 2018 Edelman Trust Barometer once again reveals the fragility of global systems based on the institutions of business, government, media and NGOs.

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Edelman Trust Barometer 2018: Op-Ed

Ed Williams

Edelman Trust Barometer 2018: Op-Ed

Ed Williams

Social media bosses - look away now. Painful headlines follow.

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Edelman Trust Barometer 2018: Three Insights for Corporate Communicators

Edelman Trust Barometer 2018: Three Insights for Corporate Communicators

We published the 18th annual Edelman Trust Barometer this week, and it has some important implications for corporate communicators.

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Edelman Trust Barometer 2018 - UK Findings

Edelman Trust Barometer 2018 - UK Findings

The 2018 Trust Barometer is Edelman’s 18th annual trust and credibility survey, measuring trust across a number of institutions, sectors and geographies.

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The Top Ten Trends Impacting Pharma Communications

Kate Hawker

The Top Ten Trends Impacting Pharma Communications

Kate Hawker

Global healthcare is facing massive disruption. Kate Hawker shares her top ten trends impacting pharma communications.

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Speaking Our Truths in Pursuit of a New Day

Jackie Cooper

Speaking Our Truths in Pursuit of a New Day

Jackie Cooper

I was 18 and only a few weeks into my first job in PR when my boss pulled me aside and told me that my clothes weren’t suitable for...

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Cabinet Reshuffle: An Edelman Analysis

Cabinet Reshuffle: An Edelman Analysis

As the Government reshuffle draws to a close for the evening, the Edelman team produced an analysis of the day’s comings and goings with an introduction from former Downing...

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How media and tech must address climate change challenges

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Marianne Fekene

How media and tech must address climate change challenges

Marianne Fekene

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2017 was an eventful year politically, environmentally and socially. Excitingly, it also marked the 10th anniversary of the Grantham Institute, Imperial College London’s global institute on climate change and...

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What are we really searching for? Keyword Research in 2018

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Louise Heap

What are we really searching for? Keyword Research in 2018

Louise Heap

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How we search is changing. Over half of all product searches now start on Amazon and by 2020 50% of all searches will be voice search.

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The Future of esports: Here Come the Brands….

Rhodri Morgan

The Future of esports: Here Come the Brands….

Rhodri Morgan

The earliest known video game competition took place on 19 October 1972 at Stanford University for the game Spacewar, a basic Newtonian-physics-based galactic shooter.

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Where next for trust in technology brands?

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Where next for trust in technology brands?

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The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman.

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Brexit: Now for the hard part

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Pawel Swidlicki

Brexit: Now for the hard part

Pawel Swidlicki

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EU leaders today formally agreed to move onto the second phase of Brexit talks following the deal agreed by the UK and the European Commission last week.

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Diversity and Inclusion: Better Creativity, Not Just Better Business

Diversity and Inclusion: Better Creativity, Not Just Better Business

Michelle Hutton served as president of the PR jury at the eurobest festival last month to judge in the PR, Integrated and Grand Prix for Good categories.

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Four Tech Phenomena We Weren’t Quite Ready For in 2017

Christina Petrova

Four Tech Phenomena We Weren’t Quite Ready For in 2017

Christina Petrova

This autumn Edelman hosted a cyber security predictions event for Symantec (client), where specialists and industry leaders gazed into the future to discuss the disruptive technology trends that will...

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Crystal Ball 2017 - what will 2018 hold?

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Crystal Ball 2017 - what will 2018 hold?

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On 5th December an impressive panel came together to gaze into the future of 2018 at Edelman's Crystal Ball.

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Why taking the 'digital' out of digital health is key to its success

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Symon Madry

Why taking the 'digital' out of digital health is key to its success

Symon Madry

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How will we know when digital health, or even just a small element of it, is a success?

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Sideload finds out what we can expect at Mobile World Congress 2018

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Sideload finds out what we can expect at Mobile World Congress 2018

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Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations...

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Investor Trust in a Post MiFID II World

Brett Jacobs

Investor Trust in a Post MiFID II World

Brett Jacobs

Publicly-listed company communications are heading for disruption.

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3 Big Predictions for Social Media in 2018

Tristan Sanders

3 Big Predictions for Social Media in 2018

Tristan Sanders

Last week, Head of Performance, Tristan Sanders talked at #Hootwinter - a ‘Predictathon’

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Budget 2017: An Edelman Briefing

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Budget 2017: An Edelman Briefing

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The Edelman Public Affairs team have provided an overview and analysis of the Budget, including key reaction along with winners and losers, in this briefing note.

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Human + AI = Creative Genius?

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Lou Cooper

Human + AI = Creative Genius?

Lou Cooper

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How is AI impacting the creative industries? And how can creatives work with AIs to produce the next generation of products and services?

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Want to foster innovation? Put your money where your mouth is

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David Mercer

Want to foster innovation? Put your money where your mouth is

David Mercer

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David Mercer was honoured to take a handful of Edelman clients to an author talk with Eric Ries yesterday.

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Disruption, the survival of the ‘fastest’

, ,
Marta Guasch

Disruption, the survival of the ‘fastest’

Marta Guasch

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Eighty new companies launch every hour in the UK, according to Startup Britain. Tomorrow, you could have hundreds of new competitors operating in your market, and the only way...

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MiFID II – Risks and opportunities for Corporate PR

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Brett Jacobs

MiFID II – Risks and opportunities for Corporate PR

Brett Jacobs

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Journalists, unlike the financial industry, have benefited a great deal from MiFID II.

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Distrust – A Weapon of Mass Disruption in the Digital Era

Christina Petrova

Distrust – A Weapon of Mass Disruption in the Digital Era

Christina Petrova

From the 1968 Kubrick classic “2001: A Space Odyssey” through the 1999 sci-fi action film “The Matrix” and all the way to today’s “Mr. Robot” drama series, pop culture...

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Edelman Crystal Ball 2017

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Edelman Crystal Ball 2017

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2017 has been a year of reflection and transition. The UK continues to decide if it's one foot in, or both feet out of Europe. But what's in store...

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MiFID II – Expect the Unexpected in Market Behaviour

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Brett Jacobs

MiFID II – Expect the Unexpected in Market Behaviour

Brett Jacobs

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The second incarnation of the EU’s Markets in Financial Instruments Directive, commonly referred to as MiFID II, will take effect in less than two months.

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Edelman Appoints Hugh Taggart As General Manager, Corporate Affairs

Edelman Appoints Hugh Taggart As General Manager, Corporate Affairs

Edelman UK today announced the appointment of Hugh Taggart as General Manager, Corporate Affairs.

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How do you stop a faceless digital terrorist?

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Ben Fenton

How do you stop a faceless digital terrorist?

Ben Fenton

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The Russian trolling organisation that Facebook will tell the US Congress today may have reached 126 million people during the American presidential election is called the Internet Research Association....

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Our planet’s future is shared, so why isn’t our data?

Marianne Fekene

Our planet’s future is shared, so why isn’t our data?

Marianne Fekene

Recent events have exceeded what current models have predicted in terms of speed and severity of change.

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Government heading for a fall over unrealistic Brexit timetable

Government heading for a fall over unrealistic Brexit timetable

Pawel Swidlicki

However Brexit may turn out in the medium to long term, the actual process of leaving the EU is proving bruising, draining, and uninspiring, and so it is understandable...

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The OUTstanding lists: LGBT leaders and allies today

The OUTstanding lists: LGBT leaders and allies today

This morning, the 2017 OUTstanding lists, presented by the FT were published online. OUTstanding is a professional network for LGBT+ executives and their allies.

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Edelman Appoints Michele O’Neill as a Global Strategy Partner

Edelman Appoints Michele O’Neill as a Global Strategy Partner

Edelman Makes Game Changing Move with Hire of Industry Heavyweight, Michele O’Neill

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EU Throws May Brexit Lifeline

EU Throws May Brexit Lifeline

Pawel Swidlicki

EU leaders have thrown embattled Prime Minister Theresa May a lifeline by agreeing to begin internal preparatory discussions over the transition period and future UK-EU relations.

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The Greatest Question of our Generation

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Justin Westcott

The Greatest Question of our Generation

Justin Westcott

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Justin Westcott headed to the World AI Summit in Amsterdam last week.

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All-Staff Interactive Working Session

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All-Staff Interactive Working Session

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Last Friday, the London office downed tools for the day, to take part in an all-staff collaborative workshop and working session ahead of Edelman UK's 50th Anniversary.

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Edelman wins 5 Lovie Awards

Edelman wins 5 Lovie Awards

Edelman is delighted to have won a total of 5 Lovie awards for work on Heineken, World's Apart and Edelman Deportivo's work on Hövding, Give A Beep.

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Hope I’m well? Then don’t ask me in an email

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Alex Eeles

Hope I’m well? Then don’t ask me in an email

Alex Eeles

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Hope you’re well. How many of us have sent and/or received emails starting with that sentence or similar?

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Edelman Trust Barometer Special Report: Institutional Investors

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Edelman Trust Barometer Special Report: Institutional Investors

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The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards,...

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Conservative Party Conference 2017: Failure to Launch

Conservative Party Conference 2017: Failure to Launch

“The test of a leader is how you respond when tough times come upon you.” Well that line from the Prime Minister proved truly prophetic today.

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The Future Role of a Search Professional

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Peter McIntyre

The Future Role of a Search Professional

Peter McIntyre

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During the latest Brighton SEO, Yext’s Duane Forrester concluded his talk by sharing his predictions on what a future SEO job description might look like.

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Labour Party Conference 2017: One More Heave?

Labour Party Conference 2017: One More Heave?

Labour Leader Jeremy Corbyn delivered his keynote speech yesterday afternoon to bring Labour Conference 2017 to a close.

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In Tech, We Trust: Avoiding Alienation and Distrust

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Simon Chan

In Tech, We Trust: Avoiding Alienation and Distrust

Simon Chan

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The shock cancellation of Uber’s licence by Transport for London is a timely reminder of the importance for high growth technology companies to engage with their stakeholders and earn...

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May Speech: Deadlock Unlocked?

Pawel Swidlicki

May Speech: Deadlock Unlocked?

Pawel Swidlicki

With the withdrawal negotiations deadlocked and Brexit rifts once again emerging within Cabinet, Theresa May flew to Florence to deliver a speech aimed at breaking the impasse and re-asserting...

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Edelman UK Hires Craig Woodhouse As Public Affairs Director

Edelman UK Hires Craig Woodhouse As Public Affairs Director

Craig Woodhouse, formerly a senior political journalist and latterly a press aide to the Prime Minister, will join Edelman UK next month.

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Instagram ‘the fashion darling’

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Marina Bifsha

Instagram ‘the fashion darling’

Marina Bifsha

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Fashion. Designs. Anticipation. Expectations. Reveal. Bloggers. Instagram – that summed up Fashion Week in London.

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Time to learn and wear lots of hats

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Sophie Bloxam

Time to learn and wear lots of hats

Sophie Bloxam

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September is here in full swing, and for those starting a new job, going back to school, college or university, it is a chance to start learning again, acquire...

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Campaign Magazine: The Transformation Issue

Campaign Magazine: The Transformation Issue

The first monthly print edition of the iconic Campaign magazine hit the desks of the marketing, advertising and media communities this week.

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Myles Cameron Chats Bots

, ,
Blaine Doherty

Myles Cameron Chats Bots

Blaine Doherty

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An interview with Edelman’s Director of London Digital Production, Myles Cameron, who is an expert in the area of Chatbots.

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School. What is it good for?

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Justin Westcott

School. What is it good for?

Justin Westcott

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The heart-ache. The pride. The excitement. The trepidation. The first day of school.

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The Case for Vertical

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Tristan Sanders

The Case for Vertical

Tristan Sanders

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That’s the set. With YouTube’s new update offering a much-improved native, full screen vertical video experience, all of the major syndicators of video now offer this as standard.

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Blurred Lines: How Edelman Deportivo Are Doing Things Differently

Blurred Lines: How Edelman Deportivo Are Doing Things Differently

Mattias and Stefan Ronge tell LBB’s Laura Swinton about building a different kind of agency with creativity, PR and innovation.

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Influencer Marketing: Facebook is Staking its Claim

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Philip Trippenbach

Influencer Marketing: Facebook is Staking its Claim

Philip Trippenbach

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Is Facebook finally reaching out and claiming a slice of the huge and juicy influencer marketing money pie?

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What Next For UK-EU Customs And The Irish Border?

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Pawel Swidlicki

What Next For UK-EU Customs And The Irish Border?

Pawel Swidlicki

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Pawel Swidlicki analyses a familiar Brexit dilemma.

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Influencer marketing - changing the game for football

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Influencer marketing - changing the game for football

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Edelman developed APEX, a data-based methodology allows us to identify the right influencers for any communications challenge.

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Influence or influenced? Why brands must be wary of being Instafooled

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Blaine Doherty

Influence or influenced? Why brands must be wary of being Instafooled

Blaine Doherty

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The popularity of influencer marketing is on the increase with some 75% of brands set to use it by the end of 2017.

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Tattoos That Train Doctors

Elisabeth Horridge

Tattoos That Train Doctors

Elisabeth Horridge

Gone are the days when an authoritarian approach to patient care was the accepted norm.

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ASICS #IMoveLondon Launch

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ASICS #IMoveLondon Launch

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Asics looks to appeal to a broader audience with the launch of their largest flagship store and experiential events.

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Trump, Brexit and beyond. We’re in med comms, why worry?

Gareth Tucker

Trump, Brexit and beyond. We’re in med comms, why worry?

Gareth Tucker

Many of us have watched with a mixture of fear and intrigue over the last 12 months as the unexpected has increasingly become reality. But surely such things have...

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Brexit Transition: Where Are We At?

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Pawel Swidlicki

Brexit Transition: Where Are We At?

Pawel Swidlicki

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Since the election, Chancellor Philip Hammond has focused his energies on securing a transition period.

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ASICS - I Move London

ASICS - I Move London

ASICS has teamed up with Edelman to launch its integrated campaign 'I Move London.'

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“Decent” leadership: an old-fashioned concept that is right for our times

“Decent” leadership: an old-fashioned concept that is right for our times

According to Google, the word “decency” was six times more likely to show up in English language books in 1800 than it is today. Far from being an outdated...

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Edelman works with Formula 1 to stage its largest ever non-race event: F1 Live London

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Edelman works with Formula 1 to stage its largest ever non-race event: F1 Live London

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Edelman helped Formula One draw large crowds on the ground and brought millions of people to owned and influencer media channels with its work on an ambitious live event,...

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A Day in the Life of an Account Manager

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A Day in the Life of an Account Manager

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Meet Nathan McGlone, Account Manager - Healthcare

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China’s emergence not a surp’RISE

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Justin Westcott

China’s emergence not a surp’RISE

Justin Westcott

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It’s palpable at every turn. It pulses through every surface, along every sidewalk. It’s visible in the sheer volume of people, the velocity (or not so much) of traffic....

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Welcome to Sideload

Welcome to Sideload

Welcome to Sideload - a new technology podcast from Edelman London.

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EU Repeal Bill Faces Hellish Passage

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EU Repeal Bill Faces Hellish Passage

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Yesterday saw the publication of the European Union (Withdrawal) Bill, the bill originally conceived of as the Great Repeal Bill.

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Post-Brexit trade and food standards: can the UK have its chicken and eat it?

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Pawel Swidlicki

Post-Brexit trade and food standards: can the UK have its chicken and eat it?

Pawel Swidlicki

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Trade Secretary Liam Fox is in the US today promoting a new post-Brexit UK-US free trade deal. Such a deal could not only provide a significant boost the UK...

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Regaining Trust In Civil Society Is Vital To Helping The World’s Most Vulnerable

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Ben Lock

Regaining Trust In Civil Society Is Vital To Helping The World’s Most Vulnerable

Ben Lock

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These are testing times for NGOs. As the number of migrants and refugees attempting to reach Europe soars, aid groups have come under fierce criticism from European officials.

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The Euratom Row: What's At Stake?

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The Euratom Row: What's At Stake?

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Since the election, the Brexit debate has been blown wide open, the question of the UK’s membership of Euratom, Europe’s nuclear treaty, has come to the forefront.

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Shell Live @ 24 Hours of Le Mans

Shell Live @ 24 Hours of Le Mans

Michael Clayton

This year, June 16-18 amidst a rare heatwave across Europe, the Edelman team representing Shell Motorsports descended upon Le Mans for the very first time and delivered exciting results.

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My Fearless Cannes Year

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My Fearless Cannes Year

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Michelle Hutton gives her top 10 reflections from the jury room and the week that was, at Cannes Lions.

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How to Pioneer a Progressive and Impactful Approach for Pharma Brands on Social

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How to Pioneer a Progressive and Impactful Approach for Pharma Brands on Social

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We joined a cross section of pharma marketeers and communication professionals at the Pharma Social Media Conference.

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Labour Splits Come to the Fore: What Does This Mean for Brexit?

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Labour Splits Come to the Fore: What Does This Mean for Brexit?

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There have been a number of developments on the Brexit front this week – yesterday attention shifted to the Labour party.

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Analysis Shows No Parliamentary Majority for Brexit as set out in Conservative Manifesto

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Analysis Shows No Parliamentary Majority for Brexit as set out in Conservative Manifesto

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New analysis of the composition of parliament following the General Election finds that the Conservatives’ pre-election Brexit position would not be guaranteed to pass any votes in the Commons.

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The Reuters Institute For The Study Of Journalism's Digital News Report 2017

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The Reuters Institute For The Study Of Journalism's Digital News Report 2017

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For the fourth year running, Edelman hosted the the Reuters Institute for the Study of Journalism’s Digital News Report 2017 on Wednesday 28th June.

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UK Offer On EU Citizens' Rights: An Edelman Briefing

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UK Offer On EU Citizens' Rights: An Edelman Briefing

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Yesterday, the UK finally published its formal offer on EU citizens’ rights post-Brexit.

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Further Faster: the unstoppable power of live-streaming

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Further Faster: the unstoppable power of live-streaming

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Every year, Edelman is invited to attend Twitter’s annual Further Faster event. This year’s event was all around The Art of Video.

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Queen's Speech 2017: An Edelman Briefing

Queen's Speech 2017: An Edelman Briefing

On the longest – and possibly the hottest – day of the year, the Queen came to Parliament shorn of royal finery to deliver her 64th Address from the...

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Edelman Hosts #DNR17

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Edelman Hosts #DNR17

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For the fourth year running, Edelman is hosting the the Reuters Institute for the Study of Journalism's Digital News Report 2017 on Wednesday 28th June.

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Edelman UK Wins Two Bronze Lions At Cannes Lions 2017

Edelman UK Wins Two Bronze Lions At Cannes Lions 2017

Edelman UK Wins Two Bronze Lions At Cannes Lions 2017.

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Brexit Talks Begin: An Edelman Briefing

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Brexit Talks Begin: An Edelman Briefing

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The Edelman Brexit Unit has put together a note analysing the start of the talks and what we can expect from the initial phase of Brexit.

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Five Thoughts From The Greatest Election Campaign Shocker Ever

Will Walden

Five Thoughts From The Greatest Election Campaign Shocker Ever

Will Walden

Public Affairs' Managing Director and Boris Johnson's former communications director, Will Walden gives his view on the general election campaign.

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The New Government And Brexit: An Edelman Briefing

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The New Government And Brexit: An Edelman Briefing

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With the new Government taking shape, the Edelman Public Affairs team have taken a look at the political implications, as well as what happens next when it comes to...

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General Election 2017: An Edelman Briefing

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General Election 2017: An Edelman Briefing

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The results of the 2017 General Election are in – and “what a dog’s dinner”, as a Conservative advisor told us in what was one of the more printable...

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Scotland: A difficult night for the SNP, and a glimmer of hope in an evening of losses for the Conservatives

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Meredith Williams

Scotland: A difficult night for the SNP, and a glimmer of hope in an evening of losses for the Conservatives

Meredith Williams

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Last night was filled with incredible results in Scotland. A terrible night for the SNP, historic wins for the Conservatives and better-than-expected results for Scottish Labour and the Scottish...

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Make the Future Live 2017

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Rhona Stephen

Make the Future Live 2017

Rhona Stephen

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The start of summer means the return of Shell’s largest annual event - Make the Future Live, featuring Shell Eco-marathon at London’s Queen Elizabeth Olympic Park.

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Voice assistants: all talk or the future of search?

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Louise Heap

Voice assistants: all talk or the future of search?

Louise Heap

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What do voice assistants mean for how we consume information and purchase products? And what impact will that have on brands?

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If you think polling is hard, try interpreting it

Harry Spencer

If you think polling is hard, try interpreting it

Harry Spencer

Edelman’s public affairs polling analyst Harry Spencer provides his latest (and not altogether totally serious) take on the polling

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NetBase Live 2017 Europe

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NetBase Live 2017 Europe

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NetBase Live Europe 2017 took place in London this May with the purpose being to bring together thought leaders, industry experts, and analysts, from both agencies and clients, to...

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Holding out for a Hero

Holding out for a Hero

Mid May saw the TED Talk-style Hero Round Table come to London for the first time. The event, which is now in its third year, saw speakers ranging from...

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What WannaCry taught us about Trust and Cyber Security

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Christina Petrova

What WannaCry taught us about Trust and Cyber Security

Christina Petrova

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In May we saw what could be the largest global cyber attack observed in history so far. Holding world-wide targets’ data under lockdown, the WannaCrypt ransomware affected private businesses...

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The Next Web from The Next Atlantis?

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Justin Westcott

The Next Web from The Next Atlantis?

Justin Westcott

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Progress is a constant, and when you work in technology, standing still is worse than death. So attending The Next Web in Amsterdam reminded me of the energy, and...

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Edelman UK Hires Kate Hawker As Healthcare MD

Edelman UK Hires Kate Hawker As Healthcare MD

Edelman today announced that Kate Hawker is joining the firm as MD of its UK Healthcare team.

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Conservative Manifesto: An Edelman Briefing

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Conservative Manifesto: An Edelman Briefing

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This morning the Conservative Party published their manifesto for the General Election this June. The Edelman Public Affairs team has taken a look at the politics of the manifesto,...

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Labour Manifesto: An Edelman Briefing

Labour Manifesto: An Edelman Briefing

The Edelman Public Affairs team has taken a look at the politics of the manifesto, the key policy areas and what it means for several key sectors. You can...

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A Morning At Now, Next, Why

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Alex Eeles

A Morning At Now, Next, Why

Alex Eeles

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Last week, Alex Eeles joined some of our industry’s most creative brains (or alternatively, those who most like free popcorn and time out the office) at the Curzon cinema...

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Overcoming the echo chamber: Thoughts and learnings from GWEN London and G(irls)20

Overcoming the echo chamber: Thoughts and learnings from GWEN London and G(irls)20

G(irls)20 is one of Edelman’s global pro bono charities. It is focused on a vision where women around the world can participate fully in the economic growth, political stability...

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Edelman Election Road Trip - Exclusive Focus Groups Tell Real Story of 2017

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Edelman Election Road Trip - Exclusive Focus Groups Tell Real Story of 2017

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If there is one thing we learned from the shock results of Brexit the 2015 Tory majority it was to listen to the pubs not the polls. Both times,...

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Edelman helps Shell to drive hydrogen forward in the UK

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Edelman helps Shell to drive hydrogen forward in the UK

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Shell introduces the first-ever fully branded hydrogen refuelling station to be put on a public forecourt in the UK.

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Voices behind the votes: the challenge for the Democrats

Adam Lynch

Voices behind the votes: the challenge for the Democrats

Adam Lynch

“The silent majority stands with Trump.” That’s what the placards proclaimed, waving in their thousands at Republican rallies across the United States. The polls were telling us the exact...

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The Chrome Adblocker Story Wasn’t Strictly True, But It Still Sent A Message To Ad Land

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Tristan Sanders

The Chrome Adblocker Story Wasn’t Strictly True, But It Still Sent A Message To Ad Land

Tristan Sanders

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The rumours that Google was looking to include an adblocker integrated into its latest version of Chrome turned out to be just that: rumours.

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The Dissolution of Parliament - General Election 2017

The Dissolution of Parliament - General Election 2017

Parliament today prorogues for the election. Next week it will dissolve. What does it all mean?

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Five things I learned from a Robot, a Rock Band and a Rabbi at TED2017

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David Mercer

Five things I learned from a Robot, a Rock Band and a Rabbi at TED2017

David Mercer

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Last night, we were delighted to host Edelman technology clients at a wonderfully Reithian evening of information, education and entertainment, courtesy of the day one speeches at TED2017, streamed...

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Building trust in HealthTech

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Henrietta Mackenzie

Building trust in HealthTech

Henrietta Mackenzie

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Healthcare is undergoing a rapid digital transformation. With a shortage of over seven million physicians, nurses and other health workers worldwide, combined with the challenge of caring for an...

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From gamer to athlete: the communications challenge behind eSports

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James Herring

From gamer to athlete: the communications challenge behind eSports

James Herring

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Is it really that surprising, with the popularity of smart phones and gaming consoles, that professional gaming would be a natural by-product? With its global revenue expected to smash...

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Edelman Hires Tristan Sanders As Head Of Performance

Edelman Hires Tristan Sanders As Head Of Performance

Edelman today announced the appointment of Tristan Sanders as UK Head of Performance. Tristan will take on responsibility for Edelman UK’s growing paid media offer including social, search and...

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Why football media want to have their cake and eat it

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Alex Eeles

Why football media want to have their cake and eat it

Alex Eeles

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It’s been a bad week for football managers. Quite apart from the growing pressure on the pitch as the season enters its home straight, there have been several high-profile...

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The EU Responds

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The EU Responds

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The EU’s opening gambit was comprehensive and clear. Any earlier sadness of Donald Tusk dissipated to make way for an undivided focus on the EU’s “interests, those of its...

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Ready to ride the AI wave?

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Justin Westcott

Ready to ride the AI wave?

Justin Westcott

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Much is being said, of late, about the technological-led demise of many white-collar professions. Accounting, lawyers, bankers and medical professionals are becoming the modern-day miners facing the creative destructive...

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Making up may be hard to do, but we all need friends in Brexitland

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Making up may be hard to do, but we all need friends in Brexitland

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Writing today for the Times Red Box Will Walden and Lucy Thomas called jointly for an end to political polemic around Brexit and argued that unity and compromise must...

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Brexit Begins

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Brexit Begins

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Edelman’s Brexit team has analysed the finer points of Article 50 – the letter, the process, the players and the reactions from Europe and here in the UK.  Will...

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SXSW: Killed the Cat

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Justin Westcott

SXSW: Killed the Cat

Justin Westcott

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Austin, that likes to refer to itself as “keeping things weird”, is a home of great diversity. It’s probably my favourite city in the US due to its melting...

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Wired Health: The Challenges and Opportunities for Health Tech

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Wired Health: The Challenges and Opportunities for Health Tech

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One day illness will be detected, diagnosed and treated in the home. Devices will know us better than we know ourselves as they sample and assess blood, biometrics and...

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Leadership is the Only Option

Nick Barron

Leadership is the Only Option

Nick Barron

We underestimate the upside of outspokenness - and overstate the risks.

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Budget 2017: An Edelman Briefing

Budget 2017: An Edelman Briefing

In this briefing note, the Edelman Public Affairs team analyse the Budget, identify the winners and losers and digest the reaction.

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Edelman Deportivo

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Edelman Deportivo

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Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner.

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Mobile World Congress 2017: Can mobile save the world?

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Satyen Dayal

Mobile World Congress 2017: Can mobile save the world?

Satyen Dayal

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Can mobile save the world? Here’s three new reflections from my time at the greatest mobile show on earth.

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This Is Edelman 67

Ed Williams

This Is Edelman 67

Ed Williams

This is 67. Edelman UK’s biannual magazine exploring politics, business, economics and the forces hewing our world.

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Why under-fire Waterstones was guilty…of marketing

Alex Eeles

Why under-fire Waterstones was guilty…of marketing

Alex Eeles

For the last two or three years, the UK’s leading bookseller has been going undercover with what it calls “quintessentially local bookshops” in Suffolk, East Sussex and Hertfordshire. Why?...

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Dublin Tech Summit: Top takeaways from Ireland’s new expo

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Justin Westcott

Dublin Tech Summit: Top takeaways from Ireland’s new expo

Justin Westcott

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Held in the Convention Centre Dublin, Justin Westcott attended Dublin Tech Summit. Here are his take-outs from the two day global technology event.

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Trust Barometer 2017: Young Adult Edition UK Findings

Trust Barometer 2017: Young Adult Edition UK Findings

First-time voters in the 2020 general election feel an urgent need for reassurance about their future, but have no faith in any current politicians to offer it, according to...

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Edelman Trust Barometer: Generation Angst

Ed Williams

Edelman Trust Barometer: Generation Angst

Ed Williams

They are a generation who feel the world is turning too fast. Social media, technology, the whirl of fashion and entertainment, are all changing more rapidly than they feel...

Read more

The wisdom of the crowd and fake news

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Nick Barron

The wisdom of the crowd and fake news

Nick Barron

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Fake news is real (and has an inglorious history that precedes the internet, from the Hitler Diaries to the Hillsborough disaster) but it is a distraction. Instead of reflecting...

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Edelman Trust 2017: Young Adult Edition

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Edelman Trust 2017: Young Adult Edition

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On Tuesday 28th February to launch Edelman’s 17th annual Trust Barometer, Edelman will bring together a panel of 16-18 year olds, representing all UK regions, to hear their concerns,...

Read more

The Launch of Halo Wars 2: Gamers go into real-world battle

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The Launch of Halo Wars 2: Gamers go into real-world battle

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Today marks the worldwide launch of Halo Wars 2, available on Xbox One and Windows 10 PCs.

Read more

Too much information? Telling stories that resonate

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Christina Petrova

Too much information? Telling stories that resonate

Christina Petrova

, ,

"Never memorise something that you can look up", said Albert Einstein, yet in the context of global digitalisation, his famous quote does not even remotely describe the extent to...

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Edelman - My Time So Far

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Elliot Langley

Edelman - My Time So Far

Elliot Langley

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When I joined Edelman in September I had very little idea what to expect. I’m now almost five months in and, to be honest, that’s barely changed. Each day...

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BETT: Educating the Present, for the Future

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Jed Just

BETT: Educating the Present, for the Future

Jed Just

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"Tell me and I forget. Teach me and I remember. Involve me and I learn.” — Benjamin Franklin. That’s what a lot of BETT 2017 seemed to focus on: involvement. Filled...

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How Will Influencer Marketing Change in 2017?

How Will Influencer Marketing Change in 2017?

Influencer marketing saw extraordinary growth in 2016 and shows no signs of slowing. With millions tuning in to their favourite YouTuber or blogger every day, that’s not surprising. However,...

Read more

Brexit White Paper: An Edelman Briefing

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Brexit White Paper: An Edelman Briefing

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The morning after its thumping majority for triggering the EU departure process, the Government published its White Paper on Brexit, setting out its ambitions for Britain’s exit deal. Edelman...

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Edelman Beta: FAQs

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Edelman Beta: FAQs

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Edelman Beta is open to anyone aged 16+ looking to start a career in communications and marketing.

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Content Marketing: from Don Draper to Data Driven

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Jules Delay

Content Marketing: from Don Draper to Data Driven

Jules Delay

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Content marketing is a fluctuating field, but one where evidence and research is an increasingly scrutinised pillar. While some may argue that marketing has been typified in the past...

Read more

Is there a future without tech?

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Sophie Bloxam

Is there a future without tech?

Sophie Bloxam

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Young people – sorry millennials – have grown up with tech and expect it in every part of their current and future lives, so how could there be a...

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Making the Leap: Enabling Social Mobility in the UK to tell its Story

Making the Leap: Enabling Social Mobility in the UK to tell its Story

Michael Zdanowski

Michael Zdanowski and Ivan Otero Chio spent their citizenship day with social mobility charity Making The Leap, helping them to plan their Awards launch. Here, they share what they...

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Bigger and Better: Campaigning in the US

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Katie Waring

Bigger and Better: Campaigning in the US

Katie Waring

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Eighteen months ago, Katie Waring, submitted her CV to the ‘Hillary for America’ campaign. Post-election, she reflects on her experience of a ‘bigger and better’ US campaign, a journey...

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Social Media: Combatting Fake News

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James Mercer

Social Media: Combatting Fake News

James Mercer

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Before Facebook introduced instant articles, millennials were preparing to leave the platform and focus on what was coming next (much like the conversation around Twitter today). This whole model...

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How business needs to respond to the crisis of trust

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Grant Clelland

How business needs to respond to the crisis of trust

Grant Clelland

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If this year’s Edelman Trust Barometer were a painting, it would be Edvard Munch’s The Scream.

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Edelman UK Briefing: Brexit means Brexit but not before a vote

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Lucy Thomas

Edelman UK Briefing: Brexit means Brexit but not before a vote

Lucy Thomas

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Despite a reputation for caution and stability, Theresa May produced a pretty major rabbit from her Brexit speech hat today. Not that Britain would be leaving the Single Market...

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Trust Crisis - with the people, not for the people

Ed Williams

Trust Crisis - with the people, not for the people

Ed Williams

When historians look back on the last 100 years, distinct chapters will emerge. Peace. War. Dislocation. Prosperity. As we live history, of course, each chapter ineluctably leads to the...

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Edelman Trust Barometer 2017 - UK Findings

Edelman Trust Barometer 2017 - UK Findings

The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. The survey is Edelman’s 17th annual trust and credibility...

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In defence of the maligned art of future-gazing

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Charlie Binder

In defence of the maligned art of future-gazing

Charlie Binder

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If there was ever a year in which forecasting went out of fashion it was 2016. From Brexit to Trump, the last 12 months have seen a series of...

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Will 2017 be the year Trump explodes the Twitter timebomb?

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Alex Eeles

Will 2017 be the year Trump explodes the Twitter timebomb?

Alex Eeles

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The Donald’s been tweeting again. Wherever we sit in the great Trump divide, one thing we may all agree on is that his use of social media, and Twitter...

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Quit stopping and start doing. The freedom to be constantly curious.

Quit stopping and start doing. The freedom to be constantly curious.

Antonia Katsambis

January is typically a month for cutting things out of our lives after a gluttonous festive period; alcohol, chocolate, shopping, (the list goes on…) and in a poll from...

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Three energy trends to follow in 2017

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Michael Zdanowski

Three energy trends to follow in 2017

Michael Zdanowski

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The remarkable political, economic and societal events of 2016 have clearly demonstrated that the rapid advance of technology continues to shape the world around us. Nowhere is this more...

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The evolution of Paid Media – and three reasons it should be part of your content strategy

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Andra Pintiliuc

The evolution of Paid Media – and three reasons it should be part of your content strategy

Andra Pintiliuc

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‘Every two days we create as much content as we did from the dawn of time up to 2003.' In this era of information overload and limited attention spans,...

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The Boring Budget: Why the Chancellor’s rhetoric should reassure financial services companies

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Imogen Gardam

The Boring Budget: Why the Chancellor’s rhetoric should reassure financial services companies

Imogen Gardam

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“Make America Great Again.” “Take Back Control.” “Long Term Economic Plan.” Slogans may win elections, but do less to buoy a nation’s confidence once the polls have closed. This...

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Are you ready for Brexit?

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Lucy Thomas

Are you ready for Brexit?

Lucy Thomas

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2016. The year of the political earthquake. And the vague but catchy political slogan: Take Back Control; Make America Great Again; Brexit means Brexit.

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Edelman Strengthens UK Public Affairs With Appointment Of Boris Johnson's Former Chief Advisor Will Walden As Managing Director

Edelman Strengthens UK Public Affairs With Appointment Of Boris Johnson's Former Chief Advisor Will Walden As Managing Director

Edelman today announced the appointment of Will Walden as managing director, public affairs. Walden takes over the role from Gurpreet Brar who is moving into the role of general...

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European Elections: An Edelman Briefing

European Elections: An Edelman Briefing

On December 4th 2016, Italian Prime Minister Matteo Renzi was roundly defeated in a referendum to change Italy’s constitution and Austria held a rerun of its presidential election. Edelman...

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Reading the ruins: lessons learned from the aftermath of a political earthquake

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Ed Williams

Reading the ruins: lessons learned from the aftermath of a political earthquake

Ed Williams

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Ed Williams, CEO, Edelman UK & Ireland recently spoke at Goldsmiths University on how the Leave campaign won the EU referendum.

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The certainty in uncertainty

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Justin Westcott

The certainty in uncertainty

Justin Westcott

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After a fascinating two days in Lisbon recently at the Web Summit, Justin Westcott, Managing Director, Technology, blogs on the uncertainty that prevails in the world. The main consensus...

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Edelman Bolsters Corporate with Appointment of James Morris as Senior Director

Edelman Bolsters Corporate with Appointment of James Morris as Senior Director

Edelman UK today announced the appointment of James Morris as Senior Director, Corporate Reputation. In this new role, James will join Edelman’s roster of reputation advisory experts and lead...

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Crystal Ball 2016: Predicting the Unpredictable for 2017

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Crystal Ball 2016: Predicting the Unpredictable for 2017

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If 2016 has proven anything, it’s to expect the unexpected. Every year, Edelman UK hosts the Crystal Ball Breakfast, to future gaze into the year ahead. Now in its...

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PR talent of the future: nothing, and everything, is changing

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PR talent of the future: nothing, and everything, is changing

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People often ask me what it takes to be a successful communications professional in an industry that’s changing constantly and unpredictably. While it’s true that employees need to know...

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Women in the World: The resonance of authenticity

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Nicola Surgett

Women in the World: The resonance of authenticity

Nicola Surgett

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In the aftermath of grand-scale divisive developments in the US presidential election and UK politics, and amid ongoing conflict in the Middle East, discussions at the second Women in...

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Edelman Briefing: Autumn Statement 2016

Edelman Briefing: Autumn Statement 2016

The air was thick with anticipation in the Commons as Philip Hammond stood up to deliver his first Autumn Statement as Chancellor of the Exchequer. Edelman has analysed the...

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The Implications of the US Election for Global Public Affairs

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The Implications of the US Election for Global Public Affairs

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Donald J. Trump’s vague and inconsistent discourse both before and since the election, means it is still early to foresee the implications his election will have on either domestic...

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The media still matters, just not in the way we thought

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Ed Williams

The media still matters, just not in the way we thought

Ed Williams

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Ed Williams, CEO, Edelman UK, spent this morning in an aiport hangar in Farnborough. A rather unusual backdrop for Barclays’ biannual UK leadership meeting, but an apt setting...

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Web Summit 2016: 10 key take-outs from Lisbon

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Justin Westcott

Web Summit 2016: 10 key take-outs from Lisbon

Justin Westcott

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As the sun sets on Web Summit - yes there was sun it was in Lisbon - here are 10 key take-outs from Justin Westcott, Managing Director.

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Trump's Triumph - Social Media Is Only Half The Story

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Ed Williams

Trump's Triumph - Social Media Is Only Half The Story

Ed Williams

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At the end of the week that saw Donald Trump elected as the next President of the United States, much has been written about how he did it, and...

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Michael Gove was right...kind of...

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Ed Williams

Michael Gove was right...kind of...

Ed Williams

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You heard me. Michael Gove was right when he said, “people in this country have had enough of experts”.

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Edelman hosts 40 Apprentices for The Drum's Do It Day 'Talent Bus Tour'

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Edelman hosts 40 Apprentices for The Drum's Do It Day 'Talent Bus Tour'

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Each year, for their initiative The Drum takes in CSR challenges from businesses with the idea is that marketing can change the world ‘in a day’. This year educational...

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Trump's Responsibility To The World

Ed Williams

Trump's Responsibility To The World

Ed Williams

It was as the veteran pollster Stan Greenberg said, “unimaginable”. But as the unimaginable becomes all too imaginable, and the shock sinks in, questions about the election of the...

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Women In The World: London Forum November 2016

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Women In The World: London Forum November 2016

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On Thursday 17th November, Edelman will host the second of The Women in the World London Forums, in partnership with Advisory Board member Tina Brown. A series of intimate...

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Edelman Guide to the US Election Night

Edelman Guide to the US Election Night

Over 500 days after both presidential candidates launched their campaigns, over $1.3bn in campaign spending later, and after 30 million voters have already cast ballots, tomorrow the presidential election...

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The Drum's Influencer Breakfast: How to partner effectively

Blaine Doherty

The Drum's Influencer Breakfast: How to partner effectively

Blaine Doherty

Marketing stemming from word-of-mouth accounts for twice as many sales as paid advertising. Stats such as this support the increasing emphasis on the use of social media influencers, but...

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Edelman Crystal Ball 2016

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Edelman Crystal Ball 2016

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As we entered 2016, the British media and polls were still backing the UK to remain part of the EU, Trump was little more than an unimaginable presidential outlier,...

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Lifting the Headset: Confronting public trust issues with Virtual Reality

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Dominic Hung

Lifting the Headset: Confronting public trust issues with Virtual Reality

Dominic Hung

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The name Virtual Reality already represents two extremes - the false and the true. Just as VR brings significant capability, however, so too does it herald significant problems with...

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The AI party eagerly awaits its guest of honour

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The AI party eagerly awaits its guest of honour

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The machines are coming. Well - they're more on their way. Actually... It's more accurate to say they've accepted our invite and we’re not sure how fashionably late they...

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Women in the World: Smashing glass ceilings through smart screens

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Emilie Beckwith

Women in the World: Smashing glass ceilings through smart screens

Emilie Beckwith

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A Connected World. The Internet of Things. Disruptive technology. Are these simply buzzwords uttered by someone who has swallowed the latest Economist? Or, are they telling signposts to a...

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International Day of the Girl: Celebrating with Gap

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International Day of the Girl: Celebrating with Gap

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This week, Edelman client Gap Inc celebrated International Day of the Girl by expanding its education program, P.A.C.E. (Personal Advancement & Career Enhancement). To launch the new curriculum, Edelman...

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Five Ways to use Search Data in Your Work Today

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Peter McIntyre

Five Ways to use Search Data in Your Work Today

Peter McIntyre

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For any business looking to influence its presence in search engines there are two options available, paid and organic search. Paid search requires brands to buy adverts which are...

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Women In The World: London Forum October 2016

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Women In The World: London Forum October 2016

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On Thursday 6th October, Edelman UK played host to Advisory Board Member Tina Brown’s Women in the World event.

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Conservative Party Conference 2016

Conservative Party Conference 2016

The Prime Minister has today drawn down the curtain on Conservative Party Conference in Birmingham. The last three months of party infighting, back-stabbing and squabbling has been put to...

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The first step in our journey to Mars has been taken

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Symon Madry

The first step in our journey to Mars has been taken

Symon Madry

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Interplanetary travel has captured the imagination of sci-fi geeks for decades. Elon Musk, billionaire founder of SpaceX, has now outlined his vision for making humans a ‘multi-planetary race’.

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Labour Party Conference 2016

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Labour Party Conference 2016

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The Labour Party Conference has today drawn to a close in Liverpool. Plenty of attendees entertained themselves with a visit to some of Liverpool’s many Beatles-themed attractions – not...

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Say what? Just tell it to me straight.

Alex Eeles

Say what? Just tell it to me straight.

Alex Eeles

“What’s your time like today?” How many of us have been asked that question by a colleague recently? And how many of us have answered by saying: “same as...

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Social Media Week 2016: The micro-influencer bubble

, ,
Marta Guasch

Social Media Week 2016: The micro-influencer bubble

Marta Guasch

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They are storytellers. They’re entertainers. They’re the ones we would listen to and be influenced by. Any they’ve got the power.

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Social Media Week 2016: Instagram - A Community Led App

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Jules Delay

Social Media Week 2016: Instagram - A Community Led App

Jules Delay

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Instagram recently passed the ½ billion user mark, with more than 4.2 billions likes and 95 million images posted a day. With numbers of this scale cementing its status...

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Social Media Week 2016: How to do video content

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Blaine Doherty

Social Media Week 2016: How to do video content

Blaine Doherty

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A major focus of #SMWLDN was on the increasing popularity of live video and film content – unsurprising given between 2015 to 2016 video views on Facebook have increased...

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Age is but a number

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Jackie Cooper

Age is but a number

Jackie Cooper

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Jackie Cooper, Global Chair, Creative Strategy reflects on Netflix, her personal experiences, art and culture. Age is but a number.

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Navigating uncertainty: pharmaceutical reimbursement in the UK

Shaun Beedle

Navigating uncertainty: pharmaceutical reimbursement in the UK

Shaun Beedle

NICE, SMC, CDF and EAMS* are, to many people, just nonsensical words on a page, but to pharmaceutical companies, each of these acronyms is a key to...

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Edelman Briefing: EU Council Update

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Edelman Briefing: EU Council Update

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Brexit means Brexit. This has been the mantra of the new Prime Minister Theresa May who told her Cabinet in her first meeting in the Chair “we are all...

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Winning over the head and the heart

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Nick Hay

Winning over the head and the heart

Nick Hay

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How a unified narrative, combining both science and culture, will engage corporate stakeholders behind climate action.

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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EDELMAN STRENGHTENS DIGITAL CAPABILITIES WITH APPOINTMENT OF TOBY GUNTON AS GENERAL MANAGER, DIGITAL

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Edelman UK today announced the appointment of Toby Gunton as General Manager, Digital. In this newly created senior role, Toby will join the Edelman UK executive operations team and...

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Death of the Financial Cliché?

Andrew Wilde

Death of the Financial Cliché?

Andrew Wilde

It is an indication of strange times when some of the hoariest entries in The Financial Pundit’s Book of Staple Soundbites look outdated.

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A leap across the pond: from NYC to London

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Ligia Vela

A leap across the pond: from NYC to London

Ligia Vela

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Ligia Vela never thought she'd be walking past Big Ben on her way to work. Then earlier this year, she was able to transfer from New York City to...

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Tech for Tokyo: Where will we be in four years’ time?

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Justin Westcott

Tech for Tokyo: Where will we be in four years’ time?

Justin Westcott

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2020 has been one of those years far enough in the future, but with also a nice play on words (20:20 vision) that almost every government, technology provider or...

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A New Era For Health Brands

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Alison Dunlop

A New Era For Health Brands

Alison Dunlop

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As communicators, we’re now operating in the most health engaged era there has ever been. And this trend will only continue. But the definition of health has changed –...

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Has the EU become obsolete in health policy?

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Sofia Marcha

Has the EU become obsolete in health policy?

Sofia Marcha

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When the European Commission President, Jean-Claude Juncker, and his College took office in 2014, many wondered whether a ‘streamlined’ approach focused on ‘better regulation’ would be sustainable in the...

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Pokemon Go Away - AR's Getting Real

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David Mercer

Pokemon Go Away - AR's Getting Real

David Mercer

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"You are probably among the first 250 people in the country to try this," says Max our German guide for the evening... Edelman employees try out Microsoft's new augmented...

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The Death of Shopping

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Justin Westcott

The Death of Shopping

Justin Westcott

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FMCG product communications is facing a looming fight with technology. Are we and they prepared?

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Who is responsible for VR’s success?

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Symon Madry

Who is responsible for VR’s success?

Symon Madry

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Virtual Reality has many excited, and for good reason. Its promise of new or enhanced experiences is just being realised. However, predictably, there are some already ‘over it’....

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Edelman Exchange Program: London & Amsterdam

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Edelman Exchange Program: London & Amsterdam

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In June 2016 we piloted a new initiative; the Edelman Exchange Program, within our Europe region. The 4 week program enabled Ailsa Renton (Account Manager, London) and Lara Luten...

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A Day in the Life of an Assistant Account Executive - Make the Future London

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Rhona Stephen

A Day in the Life of an Assistant Account Executive - Make the Future London

Rhona Stephen

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Make the Future London was a four day festival of ideas and innovation, held at Queen Elizabeth Olympic Park last month. Rhona Stephen, Assistant Account Executive, reports back from...

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The moment your moggy becomes an online influencer