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Articles by 'Alex Eeles'

21 Results

Alex Eeles

As Edelman’s Principal Writer, Alex provides a range of editorial services for clients. He began working life as a journalist and has around nine years’ experience in communications. Away from the office, he can usually be found chasing either a football or his sons Dylan and Nathan, or huddled over a cup of coffee working on his book.

All-Black BAFTAS proves there's life in PR's oldest dog yet

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Alex Eeles

All-Black BAFTAS proves there's life in PR's oldest dog yet

Alex Eeles

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Scroll through the book of PR clichés and you’ll probably find this somewhere around 1993, tucked between champagne breakfasts with journalists and conducting an omnibus survey.

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Hope I’m well? Then don’t ask me in an email

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Alex Eeles

Hope I’m well? Then don’t ask me in an email

Alex Eeles

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Hope you’re well. How many of us have sent and/or received emails starting with that sentence or similar?

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A Morning At Now, Next, Why

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Alex Eeles

A Morning At Now, Next, Why

Alex Eeles

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Last week, Alex Eeles joined some of our industry’s most creative brains (or alternatively, those who most like free popcorn and time out the office) at the Curzon cinema...

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Why football media want to have their cake and eat it

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Alex Eeles

Why football media want to have their cake and eat it

Alex Eeles

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It’s been a bad week for football managers. Quite apart from the growing pressure on the pitch as the season enters its home straight, there have been several high-profile...

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Why under-fire Waterstones was guilty…of marketing

Alex Eeles

Why under-fire Waterstones was guilty…of marketing

Alex Eeles

For the last two or three years, the UK’s leading bookseller has been going undercover with what it calls “quintessentially local bookshops” in Suffolk, East Sussex and Hertfordshire. Why?...

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Will 2017 be the year Trump explodes the Twitter timebomb?

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Alex Eeles

Will 2017 be the year Trump explodes the Twitter timebomb?

Alex Eeles

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The Donald’s been tweeting again. Wherever we sit in the great Trump divide, one thing we may all agree on is that his use of social media, and Twitter...

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Say what? Just tell it to me straight.

Alex Eeles

Say what? Just tell it to me straight.

Alex Eeles

“What’s your time like today?” How many of us have been asked that question by a colleague recently? And how many of us have answered by saying: “same as...

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Baby bore or something more?

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Alex Eeles

Baby bore or something more?

Alex Eeles

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When was the last time a co-worker assailed you with a tale about their kids? Perhaps they even threw in a few photos on their phone for good measure....

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Blogging? It’s a question of collaboration…

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Alex Eeles

Blogging? It’s a question of collaboration…

Alex Eeles

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Edelman's Principal Writer, Alex Eeles, starts his own blog... and quickly realises he faces the same challenge most modern brands experience: ‘just because you did it doesn’t make it...

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Nice guys win too – just ask Leicester

Alex Eeles

Nice guys win too – just ask Leicester

Alex Eeles

Leicester City are English Premier League champions. For football fans, it’s one hell of a story. For a start, they were 5,000-1 outsiders at the start of the season,...

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Forget the economic impact, Brexit’s real danger is in the name

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Alex Eeles

Forget the economic impact, Brexit’s real danger is in the name

Alex Eeles

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Like many people, I’ve spent the last few weeks (and will presumably spend the next few) trying to get my head around the arguments for and against the UK’s...

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Communication is at risk of breaking, we have to fix it one brick at a time

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Alex Eeles

Communication is at risk of breaking, we have to fix it one brick at a time

Alex Eeles

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Bricks bricks break break. Although it might not seem to be at first glance, that’s a perfectly legitimate sentence. Bricks that other bricks break get broken. Just like ‘Dogs...

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Please Twitter, keep us short and sweet

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Alex Eeles

Please Twitter, keep us short and sweet

Alex Eeles

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Recently, it was revealed that the world’s most popular social networking site (depending on who you listen to) is considering upping its character limit from a nice and pithy...

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Furyous Sexism is not just down to Tyson

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Alex Eeles

Furyous Sexism is not just down to Tyson

Alex Eeles

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This week, BBC director general Tony Hall found himself once again defending Tyson Fury’s inclusion on the short list for Sports Personality of the Year.

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It's Not What You Said, It's How You Said It

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Alex Eeles

It's Not What You Said, It's How You Said It

Alex Eeles

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Recently, Edelman's Principal Writer Alex Eeles was ‘enjoying’ a shopping trip to buy clothes for his four year old son when his eye was caught by a Fireman Sam...

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Toilets for goalposts…and the future of entertainment

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Alex Eeles

Toilets for goalposts…and the future of entertainment

Alex Eeles

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Nowadays, our need for stimulation is almost constant. Watching TV whilst tweeting about it. Spending the daily commute catching up with our favourite programme. Talking to mates on Snapchat...

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Ashes to Ashes

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Alex Eeles

Ashes to Ashes

Alex Eeles

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England have won the Ashes. So what is the cost of all the self-confident statements made by members of the Australian squad in the run up to this summer’s...

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I Like People Like Me

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Alex Eeles

I Like People Like Me

Alex Eeles

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Who would have thought Jess S’s opinion could be so important? Or Tegwen’s. Or even your own. Of course, the rise of ‘person like me’ endorsement (or consumer advocacy,...

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Give your grammar skills a workout

Alex Eeles

Give your grammar skills a workout

Alex Eeles

In an age of 24/7 social media commentary and in a world where word-of-mouth can make or break a business more quickly than ever, brands aspire to properly monitor...

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HeFor…well what exactly?

Alex Eeles

HeFor…well what exactly?

Alex Eeles

So what exactly is the deal with men and feminism? Trying to make sense of it all is enough to make any 21st century male feel like Neanderthal man.

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Superlative verbosity?

Alex Eeles

Superlative verbosity?

Alex Eeles

When was the last time you had to re-read (or re-write) something because it didn’t make any sense? Perhaps it was an email, a nonsensical quote from a politician...

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