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Articles by 'Alison Dunlop'

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Alison Dunlop

Alison heads up Edelman’s Health Engagement offering, bringing with her over 20 years’ experience in marketing, brand development and patient engagement strategies. She has authored a number of published thought leadership articles championing the consumer health arena and was recently appointed to the Executive Board of the Healthcare Communications Association (HCA), tasked with setting up a Consumer Health Workstream to support best practice for communicators in the industry.

A New Era For Health Brands

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Alison Dunlop

A New Era For Health Brands

Alison Dunlop

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As communicators, we’re now operating in the most health engaged era there has ever been. And this trend will only continue. But the definition of health has changed –...

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