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Articles by 'Ishtar Schneider'

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Ishtar Schneider

Ishtar Schneider is a member of Edelman’s Health practice in London, focusing on media relations, executive thought leadership, policy change, internal communications, awareness raising and corporate reputation programs for global clients such as Johnson & Johnson, Mars Petcare and Mars Confectionary. She joined Edelman from Sydney, Australia where she led award-winning programs for clients ranging from global pharma companies to leading health charities, natural therapies and health food brands. Ishtar is an incoming member of the UK’s 2019 PRCA PR and Communications Council and previously sat on the NSW Council for the Public Relations Institute of Australia (PRIA) driving professional development for practitioners across APAC.

Innovate or bust: why the “i” word is key to tackling global health pandemics

Innovate or bust: why the “i” word is key to tackling global health pandemics

Ishtar Schneider

To healthcare communicators and pharma industry veterans it had felt a bit like a dirty word. Overused in promotion and under met with tangible results, the buzzword of innovation...

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